Giovanna Battaglia

>> W's new fashion and style editor Edward Enninful won't make his full debut for the magazine until September, but his stamp can already be seen on the magazine's July 2011 cover featuring Christina Aguilera, he says: "I was involved with Christina. I worked with our contributing editor Giovanna Battaglia on the look and the photography and also Lynn Hirschberg. And I wanted to show Christina in a new light, show off the icon that she is."

As for his future plans for the magazine: "We'll continue to work with photographers like Craig McDean, Patrick Demarchelier, Mario Sorrenti, Inez and Vinoodh, Mert and Marcus, but we also have a few big names in the pipeline and you'll see it in the coming months, particularly in September ... The September issue will be first big issue for myself, along with Alex Gonzalez, the creative director, and sort of Giovanna Battaglia, whom we offered to be fashion editor and hopefully a few other editors. And we're going to feature the industry's biggest names and well-known photographers. I think you'll be pleased. And what I love about this sort of blend of photographers is that each one has their own unique style. So if it's okay I'd like to keep their names under wrap just to surprise our readers. It's really hard to keep anything secret these days. But I try."

>> Giovanna Battaglia, who moved four weeks ago to New York and has started working more with W, was thrown a welcoming dinner last night at The Upstairs at Cipriani Downtown by Eddie Borgo and his boyfriend, stylist Keegan Singh. Battaglia wore an “I Heart New York” t-shirt studded all across the front by Borgo (left), and celebrated with the likes of Gaia Repossi, Vladimir and Julia Restoin-Roitfeld, and Joseph Altuzarra. W's Joseph Logan designed t-shirts that were passed out, proclaiming “New York Loves Gio,” one of which Altuzarra then customized for Battaglia with a pair of scissors. [W]

>> Eddie Borgo loves his photogenic editors: last season, Elle's Kate Lanphear featured in his lookbook, and for Spring 2011, it's all about Giovanna Battaglia, who Borgo met at an appointment two years ago. “Giovanna was very much in my head when I was designing the spring collection,” explains Borgo. “She loves jewelry and is not afraid to pile it on. She also, in her own way, is an example of high-end meets street.” Borgo's boyfriend, Keegan Singh, styled the shoot. [Vogue]

>> Julia Restoin-Roitfeld was recently named a Lancome face, and now her first ad — for the brand's Ultra Lavande Spring 2011 color collection — is out. She also has an upcoming campaign in Asia, for the Lancome Blanc Expert line, set to debut next year.

As for her brother, Vladimir Restoin-Roitfeld, he's still doing the promoter thing; when asked recently about marrying his girlfriend Giovanna Battaglia, who he's been dating just over a year, he replied: "I'm very much in love, but my parents never got married and they have been together for 31 years. If you don't get married, you can't get divorced."

And speaking of his parents, Vladimir admitted that despite her position, his mother Carine Roitfeld doesn't have a closet bursting with free clothes: "Actually, my mum has never had a lot of clothes, and she has a tiny wardrobe. She knows exactly what she likes to wear. There's one long cupboard in her bedroom, and you never see shoes lying about anywhere else. I've got more clothes than she has."

>> Last night, Vladimir Restoin Roitfeld held his latest art showcase — new works by painter Nicolas Pol, who he's worked with in the past — as part of the Frieze Art Fair in London, with girlfriend Giovanna Battaglia and mother Carine Roitfeld there for support. Restoin Roitfeld champions young artists through his private dealership Feedback Ltd (named after a French radio program). "I don’t think, especially when you start in the business, you need 20 artists," he tells Nowness, "but two to three people you really believe in [where you can] have a relationship that will last for a little bit." He also has been known to partner up with major luxury brands like Giorgio Armani to hold his roving shows: "I don’t see why it is so bad for an artist to do something with such a credible person as Mr. Armani or a brand like Vuitton or Prada, or Miuccia herself. I don’t think it’s good to only do exhibitions and collaborations with fashion names, but I don’t see how it hurts the artist to do suddenly a huge show in Milan and New York with Armani, which had thousands of people coming and was all over the press. If the art is good and this element doesn’t take too much away from the creative side, then it doesn’t hurt." The strategy seems to be working: last night's art show — see some of the works here — reportedly sold out. [Nowness]