H&M Conscious Collection

H&M 2013 Conscious Collection Best Pieces | Video
Fashion

Shop (and Save the Earth) With H&M's Chic Conscious Exclusive Collection!

Why not do something good for our planet and pick up something stylish at the same time?
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Why not do something good for our planet and pick up something stylish at the same time? Each Spring, H&M delivers its Conscious collection along with its dressier line, Conscious Exclusive. Filled with fringed '20s-inspired gowns, sleek suits, and a standout seafoam ball gown, it's hard to believe this line is entirely eco-friendly. We headed over to the H&M showroom in LA to show you a few of our top picks from this collection. The line hits stores on April 4, so don't forget to go shop for a good cause! On Allison McNamara: H&M.

H&M Conscious Collection 2012
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Now Available: H&M's 2012 Conscious Collection — See It Here

>> H&M's eco-friendly Conscious Collection hits stores today, bringing with it the brand's toniest, greenest line of clothing yet.
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H&M Conscious Collection Campaign 2012

>> H&M's eco-friendly Conscious Collection hits stores today, bringing with it the brand's toniest, greenest line of clothing yet.

Oscar nominees Michelle Williams and Viola Davis have already worn dresses from the collection on various red carpets — which isn't surprising considering the pieces' high level of quality, design, and construction. The collection includes a number of dramatic floor-length gowns in on-trend silhouettes, with pops of neon and floral prints; all are made using sustainable materials.

That should come as no surprise considering H&M's position as a leader in sustainable design. It's annual sustainability report from 2011, which was released earlier today, bills H&M as the world's biggest user of organic cotton. By 2020, the company aims to produce all of its cotton garments with sustainable resources.

"We want our customers to feel confident that everything they buy from H&M is designed, manufactured, and handled with consideration for people and environment," said H&M's CEO Karl-Johan Persson in a statement. Beautiful, sustainable clothing? That's a cause we can get behind.

See the entire collection here, including the recently-released campaign images, photographed by Terry Richardson and featuring models Constance Jablonski, Edita Vilkeviciute, and Karmen Pedaru.

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H&M Conscious Collection Fall 2011 [Photos]
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H&M's Fall 2011 Conscious Collection Is Now Available

>> For its second season, H&M's Conscious Collection goes ladylike and bold with eco-minded separates in decidedly nongranola styles.
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H&M Conscious Collection Fall 2011

>> For its second season, H&M's Conscious Collection goes ladylike and bold with eco-minded separates in decidedly nongranola styles. The 24-piece capsule features a grown-up selection of fitted dresses, midi skirts, pleated trousers, and embellished sweaters in moody floral prints and sustainable materials like organic cotton or recycled wool. Priced from $15 to $99, not only is the collection ultra-affordable, but it's also super on point for Fall 2011: jackets are sharp cut, blouses are Victorian tinged, and skirts are slim and made from lace. The collection is available in select H&M stores now, but preview the entire selection here — plus see photos from the campaign featuring Frida Gustavsson and Caroline Brasch Nielsen.

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Eco Friendly Fashion For Earth Day!
POPSUGAR Fashion

FabSugarTV: 8 Eco-Friendly Finds For Earth Day!

In honor of Earth Day, we’ve sleuthed out eight amazing eco-friendly finds that make being green undeniably chic.
by FabTV

In honor of Earth Day, we’ve sleuthed out eight amazing eco-friendly finds that make being green undeniably chic. From an animal-free colorblocked wedge to organic silk trousers, to Stella McCartney’s must-have fruit print purse, these covetable pieces will have you more than ready to start shopping for a good cause! On Allison: Blazer from H&M Conscious Collection

Peacock Feather Cuff Stella McCartney Botanical-print Falabella tote Olsenhaus Pure Vegan 'Tokyo' Sandal Bodkin / Twist Halter One Piece Stella McCartney CITRUS PRINT DRESS
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Eco Friendly Fashion For Earth Day! 2011-04-19 18:24:34
POPSUGAR Fashion

FabSugarTV: 8 Eco-Friendly Finds For Earth Day!

In honor of Earth day, we’ve sleuthed out 8 amazing eco-friendly finds that make being green undeniably chic.
by FabTV

In honor of Earth day, we’ve sleuthed out 8 amazing eco-friendly finds that make being green undeniably chic. From an animal-free colorblocked wedge, to organic silk trousers, to Stella McCartney’s must-have fruit print purse, these covetable pieces will have you more than ready to start shopping for a good cause! On Allison: Blazer from H&M Conscious Collection

Inspired by Natalie Portman and Hailee Steinfeld, Fab Goes White Dress Shopping
Shopping

Natalie and Hailee Inspire a Search For the Perfect LWD

First, there was Hailee Steinfeld looking fresh and crisp in a Tommy Hilfiger short-sleeve silk crepe pleated dress; then Natalie Portman showed up to a Vanity Fair party in a babydoll dress from H&M's new Conscious Collection with gorgeous floral lace applique.
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First, there was Hailee Steinfeld looking fresh and crisp in a Tommy Hilfiger short-sleeve silk crepe pleated dress; then Natalie Portman showed up to a Vanity Fair party in a babydoll dress from H&M's new Conscious Collection with gorgeous floral lace applique. With Spring shopping season about to commence, we're looking for a perfect hybrid of the two: white, a little bit fitted but still a little flowy, crisp, but with feminine details. After combing the market, we came up with not one but 12 perfect dresses. Our favorite is the Temperley dress with ornate lace. Happy shopping!

Temperley London Jacqui appliquéd lace dress Shayna Dress Lace The Lace Shift Dress BCBGMAXAZRIA Emmie Embroidered Floral Chiffon Dress Cotton Voile Three-Quarter Sleeve Dress
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H&M Conscious Collection Hits Stores in April 2011-02-03 09:58:18
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See H&M's New Sustainable Conscious Collection Before It Hits Stores!

H&M is no stranger to sustainable clothing, but this April it's going all out by unveiling a brand-new line called Conscious Collection.
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H&M Conscious Collection Hits Stores in April 2011-02-03 09:58:18

H&M is no stranger to sustainable clothing, but this April it's going all out by unveiling a brand-new line called Conscious Collection. As you guessed it, it incorporates eco-friendly fabrics like organic cotton, Tencel, and recycled polyester. "It's not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics," said H&M's Head of Design Ann-Sofie Johansson. And don't worry, style nor price has absolutely not been sacrificed; romantic pieces — $15 up to $60 — meld with minimalist colors for a must-have collection, modeled here by Fab favorite model Natasha Poly. Click on to see it all before it hits the racks!

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