Why not do something good for our planet and pick up something stylish at the same time? Each Spring, H&M delivers its Conscious collection along with its dressier line, Conscious Exclusive. Filled with fringed '20s-inspired gowns, sleek suits, and a standout seafoam ball gown, it's hard to believe this line is entirely eco-friendly. We headed over to the H&M showroom in LA to show you a few of our top picks from this collection. The line hits stores on April 4, so don't forget to go shop for a good cause! On Allison McNamara: H&M.
>> H&M's eco-friendly Conscious Collection hits stores today, bringing with it the brand's toniest, greenest line of clothing yet.
Oscar nominees Michelle Williams and Viola Davis have already worn dresses from the collection on various red carpets — which isn't surprising considering the pieces' high level of quality, design, and construction. The collection includes a number of dramatic floor-length gowns in on-trend silhouettes, with pops of neon and floral prints; all are made using sustainable materials.
That should come as no surprise considering H&M's position as a leader in sustainable design. It's annual sustainability report from 2011, which was released earlier today, bills H&M as the world's biggest user of organic cotton. By 2020, the company aims to produce all of its cotton garments with sustainable resources.
"We want our customers to feel confident that everything they buy from H&M is designed, manufactured, and handled with consideration for people and environment," said H&M's CEO Karl-Johan Persson in a statement. Beautiful, sustainable clothing? That's a cause we can get behind.
See the entire collection here, including the recently-released campaign images, photographed by Terry Richardson and featuring models Constance Jablonski, Edita Vilkeviciute, and Karmen Pedaru.
>> For its second season, H&M's Conscious Collection goes ladylike and bold with eco-minded separates in decidedly nongranola styles. The 24-piece capsule features a grown-up selection of fitted dresses, midi skirts, pleated trousers, and embellished sweaters in moody floral prints and sustainable materials like organic cotton or recycled wool. Priced from $15 to $99, not only is the collection ultra-affordable, but it's also super on point for Fall 2011: jackets are sharp cut, blouses are Victorian tinged, and skirts are slim and made from lace. The collection is available in select H&M stores now, but preview the entire selection here — plus see photos from the campaign featuring Frida Gustavsson and Caroline Brasch Nielsen.
In honor of Earth Day, we’ve sleuthed out eight amazing eco-friendly finds that make being green undeniably chic. From an animal-free colorblocked wedge to organic silk trousers, to Stella McCartney’s must-have fruit print purse, these covetable pieces will have you more than ready to start shopping for a good cause! On Allison: Blazer from H&M Conscious Collection
In honor of Earth day, we’ve sleuthed out 8 amazing eco-friendly finds that make being green undeniably chic. From an animal-free colorblocked wedge, to organic silk trousers, to Stella McCartney’s must-have fruit print purse, these covetable pieces will have you more than ready to start shopping for a good cause! On Allison: Blazer from H&M Conscious Collection
First, there was Hailee Steinfeld looking fresh and crisp in a Tommy Hilfiger short-sleeve silk crepe pleated dress; then Natalie Portman showed up to a Vanity Fair party in a babydoll dress from H&M's new Conscious Collection with gorgeous floral lace applique. With Spring shopping season about to commence, we're looking for a perfect hybrid of the two: white, a little bit fitted but still a little flowy, crisp, but with feminine details. After combing the market, we came up with not one but 12 perfect dresses. Our favorite is the Temperley dress with ornate lace. Happy shopping!
H&M is no stranger to sustainable clothing, but this April it's going all out by unveiling a brand-new line called Conscious Collection. As you guessed it, it incorporates eco-friendly fabrics like organic cotton, Tencel, and recycled polyester. "It's not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics," said H&M's Head of Design Ann-Sofie Johansson. And don't worry, style nor price has absolutely not been sacrificed; romantic pieces — $15 up to $60 — meld with minimalist colors for a must-have collection, modeled here by Fab favorite model Natasha Poly. Click on to see it all before it hits the racks!