H and M

summer

Doutzen Kroes Sizzles in the New H&M High Summer Campaign

Thank goodness it's Friday, because Doutzen Kroes's latest turn as the face of H&M's High Summer campaign makes us want to be gallivanting on some far-off shore, too.

Thank goodness it's Friday, because Doutzen Kroes's latest turn as the face of H&M's High Summer campaign makes us want to be gallivanting on some far-off shore, too. Sure, Beyoncé may have heated things up in the brand's Summer kickoff campaign, but this Terry Richardson-shot spread is all sunshine, perfectly tousled beach hair, and of course, beach-bound essentials — with Tulum, Mexico, as the backdrop. Inside, Kroes shows off a cool mix of easy cover-ups, belted and accented with statement jewelry, and truth be told, there's really not much more you need than that. A look at the H&M High Summer campaign, as well as our favorite picks from the collection, here.

Fall Fashion

Just in: Gisele Bündchen Is the Face of H&M's Fall '13 Campaign

The bar was set high with Beyoncé's Summer campaign for H&M, so it only seems right to employ the supermodel services of Gisele Bündchen for the brand's Fall 2013 campaign.

The bar was set high with Beyoncé's Summer campaign for H&M, so it only seems right to employ the supermodel services of Gisele Bündchen for the brand's Fall 2013 campaign. The Brazilian beauty was spotted in London, posing in a cool lineup of cable-knit turtlenecks, navy blue peacoats, black moto-inspired ankle boots, newsboy caps, and printed shirtdresses. And let's be honest: if there's anyone that can make us want just about everything in one fell swoop, it's Gisele. While we await the official campaign images, here's your first behind-the-scenes look at what's on tap for H&M's Fall '13 campaign.

Source: Instagram user giseleofficial

Gisele Bundchen

Gisele Bündchen Makes Her H&M Modeling Debut

Gisele Bündchen struck a pose in sunny London while shooting for H&M today.

Gisele Bündchen struck a pose in sunny London while shooting for H&M today. She's the latest face of the brand after Beyoncé Knowles was featured wearing a bikini in its Summer campaign. Gisele modeled more covered-up looks for Fall despite the bright weather and shared a picture of herself soaking up the rays with the caption "Beautiful sunshine in London!" The afternoon wasn't just about work, though, since Gisele's daughter, Vivian, visited her on set.

The 4-month-old has been on the go with her mom since last week, when they caught a flight out of LAX. The duo made a stop in NYC before continuing on to the UK yesterday. Gisele and Vivian's travels may continue with a visit to Paris, where black-and-white photographs of Gisele are being featured in Patrick Demarchelier's art exhibit, which opens May 13. The girls' getaway is good timing, since Tom Brady just started Spring training with the New England Patriots, keeping him tied up with football in the coming weeks.

Fashion Flash

Our Picks From H&M's Tropical-Inspired Spring Conscious Collection

Each year H&M delivers a Spring Conscious Collection that is totally eco-friendly, brimming with garments made from organic cotton and recycled polyester.

Each year H&M delivers a Spring Conscious Collection that is totally eco-friendly, brimming with garments made from organic cotton and recycled polyester. Today, we're taking you inside H&M's gorgeous LA showroom and showing you our favorite picks from the line. It's everything you need to get in the Spring spirit — tropical-printed trousers and tops, safari shorts, and even a cute monkey tee. Click on to see it all now!

Shopping

H&M's Latest Collection Has Music-Festival Style Written All Over It

With SXSW providing the unofficial start to music-festival season, there's no better time to zero in on the pieces worth packing for whichever (music-minded) occasion comes next.

With SXSW providing the unofficial start to music-festival season, there's no better time to zero in on the pieces worth packing for whichever (music-minded) occasion comes next. Thankfully, that's where H&M's latest Spring/Summer collections come in. Coachella, set in the Indio, CA, desert, is an expectedly heated affair, while the Glastonbury Festival in Somerset, England, presents a trickier outfit equation, due to unpredictable weather. Throw in Bonnaroo, Governors Ball, Lollapalooza, and Outside Lands, and you've got more than one kind of festivalgoer dress code to contend with too. The basics are the same — a t-shirt, denim staples, and a little fringe go a long way — but it's how you accent your look to fit the locale and the climate that will set you apart. Herein, find our favorite pieces from H&M's Divided and Summer 2013 collections, perfect for the music festivities ahead.

Photo courtesy of H&M

Celebrity Style

Oscars: Helen Hunt

For her Academy Awards appearance, Helen Hunt went with a navy strapless gown by H&M.

For her Academy Awards appearance, Helen Hunt went with a navy strapless gown by H&M. Yes, you read correctly. In her H&M dress, designed as part of the mass retailer's global clothing recycling initiative, the actress proved that you need not go with high-end luxury to look fabulous on the red carpet. Helen completed her ensemble with a multistrand silver necklace, sparkly bangles, and a navy box clutch. How do you feel about this?

Vote on all of our Oscar polls here!

fashion news

H&M Will Show During PFW — Do You Approve?

H&M will stage its first fashion show (in eight years) during Paris Fashion Week on Feb.

H&M will stage its first fashion show (in eight years) during Paris Fashion Week on Feb. 27 and just upped the ante on the "parameters" of fast fashion. Not since 2005 has H&M held a proper fashion show, and with that kind of interim, you have to wonder: what else does the mass retailer have up its sleeve? The show — which will offer up around 25 looks from its Fall 2013 women's collection — is slated to take place at the iconic Musée Rodin, a venue that has also hosted the likes of Yves Saint Laurent and Christian Dior. "We felt excited about the collection and we really wanted to show it," said spokesperson Håcan Andersson. As it stands, H&M joins mass retailer Topshop (a brand that regularly shows its Unique collection during LFW) in a new category that fuses accessible franchised fashion with the stuff of high-profile runway fodder. Are you excited to see H&M go from off the rack to on the runway?

Celebrity Style

Kristen Stewart's Chic Holiday Duo: Tuxedo Blazer and Leather Pants

Kristen Stewart attended a Vanity Fair screening of On the Road in Marin County, CA, over the weekend, and for the special occasion, the actress created the perfect pairing for the holidays: a gray BCBG tuxedo blazer with black leather H&M pants.

Kristen Stewart attended a Vanity Fair screening of On the Road in Marin County, CA, over the weekend, and for the special occasion, the actress created the perfect pairing for the holidays: a gray BCBG tuxedo blazer with black leather H&M pants. In true Kristen form, she kept a casual vibe via a white tee, but then added mega dazzle with these red Christian Louboutin pumps ($795) and matching red lips. Re-create Kristen's latest look by sporting a tuxedo blazer with black leather pants, then finish off with a pair of striking red pumps.

Fashion Lookbook

10 (New) Ways to Wear Your Denim Jacket

Looking for the perfect piece to finish off your Fall ensemble?

Looking for the perfect piece to finish off your Fall ensemble? Grab a denim jacket on your way out the door! Watch as we head to FabSugarTV host Allison McNamara's house to put this wardrobe staple to the test. The key here? It's all in the styling details. Pair your denim topper with everything from a bright floral dress to sexy leather pants to the sportiest hooded combo — we've got 10 stylish new denim jacket looks to try on this season.

Accessories

See the Anna Dello Russo For H&M Lookbook — Plus, Our Editors' Picks

The Anna Dello Russo for H&M accessories lookbook is here — and we've got every product shot to back it up.

The Anna Dello Russo for H&M accessories lookbook is here — and we've got every product shot to back it up. While the collection doesn't hit stores until Oct. 4, we have a feeling this is the kind of collaboration that won't stay put on the shelves for very long. Two words: fashion shower. Thus, stake out what ADR-approved pieces you want before the shopping madness even begins. Will it be the gold-embossed luggage? Or a stack of exotic animal-themed bangles? To help you narrow it down, we've picked our 12 favorite bits and baubles — snake-encrusted cuffs, Baroque earrings, a shiny turquoise clutch, and one sexy pair of boots all made the cut. Click through for our picks at the beginning, plus the complete product lineup, official Anna Dello Russo for H&M campaign, and lookbook.