It was a Victoria's Secret and H&M takeover on We Spy Style this week! We invited the gorgeous and talented designers of Stone Cold Fox, Cydney Morris and Dallas Wand, into the studio today to test out their supermodel knowledge (after all, they did just work with "Blurred Lines" beauty Emily Ratajkowski for their latest lookbook, "La Bandita"). Plus, we put the crew's H&M collaboration knowledge to the test. Play along by tweeting at @POPSUGARFashion using #WeSpyStyle, and put your knowledge to the test!
From hosting her recent store opening in LA to starring in her campaigns for almost a decade, Milla Jovovich can claim more than a passing friendship with Isabel Marant. So who more appropriate to dish on the collection on the eve of its opening to the public? (It's almost totally sold out. We know. We feel your pain). Read on to see what the charming beauty said of her designer pal yesterday.
Today is the day we've been waiting for! H&M's collaboration with Isabel Marant will finally be in stores on Thursday, and if you're planning on braving the crowds to shop it, there are some new rules you need to know.
The first 420 customers — a sizable increase from the previous 300-customer rule — in line at each store will be sorted into groups of 30 customers. Each group will wear differently colored wristbands and will have 15 minutes to shop the collaboration. After a five-minute break, the next group will be let in.
If you'd planned on buying eight pairs of those fringe boots, think again — you can only buy four of each item in the offering. Previously, H&M only allowed three days for shoppers to make returns of its collaborations, but now it's giving us a full seven days. After that, all returns will receive a store credit.
And before you gas up the car and head out, consult our list of which locations will be receiving shipments.
Everybody, it's time to set your alarms! In less than 24 hours, Isabel Marant for H&M will hit stores — and if you're still deciding on those select pieces to purchase, why not take your cue from these stylish celebrities? Right now, just across the pond, Sienna Miller is cozied up in an oversize cardigan, and last night, Milla Jovovich donned the covetable collaboration to celebrate its launch in New York. These style setters are not alone. We've rounded up Hollywood's hottest to don Isabel Marant — including, of course, the ever-buzzed-about H&M collaboration — here, in the gallery.
Isabel Marant for H&M celebrated the upcoming release of the line in stores with the global launch party in Paris. From old-school hip-hop to Hollywood's most stylish stars, it was a bash to remember. And did we mention it was the first chance to shop it? We were on the scene to report it all.
How do you celebrate the most anticipated collaboration of the Fall? If you are Isabel Marant and H&M, you re-create a Paris street scene from the '90s (complete with a roller rink and functioning food stands) inside a tennis dome. Stars like January Jones and Freida Pinto turned up to sample the crepes, see a creative presentation that ended with models dancing on the bar bathed in glittering confetti, and watch Grandmaster Melle Mel and Sugarhill Gang do a blazing, old-school hip-hop set. Did we mention the "souvenir" shop with the entire collection for sale to a more-than-eager crowd? Now that was a shopper's delight. Click through to see more of the party (and check it out on video!), and check out the whole Isabel Marant for H&M collection (on sale Nov. 14).
Disclosure: we were excited to be part of a small group of journalists brought to Paris by H&M to attend the event.
Thank goodness it's Friday, because Doutzen Kroes's latest turn as the face of H&M's High Summer campaign makes us want to be gallivanting on some far-off shore, too. Sure, Beyoncé may have heated things up in the brand's Summer kickoff campaign, but this Terry Richardson-shot spread is all sunshine, perfectly tousled beach hair, and of course, beach-bound essentials — with Tulum, Mexico, as the backdrop. Inside, Kroes shows off a cool mix of easy cover-ups, belted and accented with statement jewelry, and truth be told, there's really not much more you need than that. A look at the H&M High Summer campaign, as well as our favorite picks from the collection, here.
The bar was set high with Beyoncé's Summer campaign for H&M, so it only seems right to employ the supermodel services of Gisele Bündchen for the brand's Fall 2013 campaign. The Brazilian beauty was spotted in London, posing in a cool lineup of cable-knit turtlenecks, navy blue peacoats, black moto-inspired ankle boots, newsboy caps, and printed shirtdresses. And let's be honest: if there's anyone that can make us want just about everything in one fell swoop, it's Gisele. While we await the official campaign images, here's your first behind-the-scenes look at what's on tap for H&M's Fall '13 campaign.
Source: Instagram user giseleofficial
Gisele Bündchen struck a pose in sunny London while shooting for H&M today. She's the latest face of the brand after Beyoncé Knowles was featured wearing a bikini in its Summer campaign. Gisele modeled more covered-up looks for Fall despite the bright weather and shared a picture of herself soaking up the rays with the caption "Beautiful sunshine in London!" The afternoon wasn't just about work, though, since Gisele's daughter, Vivian, visited her on set.
The 4-month-old has been on the go with her mom since last week, when they caught a flight out of LAX. The duo made a stop in NYC before continuing on to the UK yesterday. Gisele and Vivian's travels may continue with a visit to Paris, where black-and-white photographs of Gisele are being featured in Patrick Demarchelier's art exhibit, which opens May 13. The girls' getaway is good timing, since Tom Brady just started Spring training with the New England Patriots, keeping him tied up with football in the coming weeks.
Each year H&M delivers a Spring Conscious Collection that is totally eco-friendly, brimming with garments made from organic cotton and recycled polyester. Today, we're taking you inside H&M's gorgeous LA showroom and showing you our favorite picks from the line. It's everything you need to get in the Spring spirit — tropical-printed trousers and tops, safari shorts, and even a cute monkey tee. Click on to see it all now!