Hm Garden Collection

Eco

Look Book Love: H&M Garden Collection, Spring '10

H&M has given me another reason to look forward to Spring.
Photos of H&M's Spring '10 Garden Collection

H&M has given me another reason to look forward to Spring. Its new Garden Collection — in stores today and modeled by the illustrious Natasha Poly — is not only flirty and fresh, but also sustainable. Every piece from this collection was designed using organic materials, recycled PET bottles, or textile waste. Who would have thought discarded waste could be turned into girly chiffon frocks, garden print tops, crisp linen shorts, and rad blazers? If this doesn't make you want to recycle, I don't know what will.

Eco

FabTV: H&M Garden Collection, a Flower-Powered First Look

FabTV got a sneak preview of H&M’s eco-friendly, flower-filled spring line, The Garden Collection.

FabTV got a sneak preview of H&M’s eco-friendly, flower-filled spring line, The Garden Collection. Using organic and recycled materials, The Garden Collection brings together flowy, feminine designs inspired by green gardens, sunny landscapes, and '70s hippie chic. The collection hits H&M stores this Thursday, March 25, and has us asking: is green the new black?

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