We're looking at a decidedly edgier Beyoncé — treating a stark desert landscape like it's her very own catwalk, no less — in the latest batch of House of Dereon ads. The singer, who codesigns the line with her mom, Tina Knowles, departed from her usual glamorous fare and instead, spun a fashion campaign tale chock-full of rock 'n' roll attitude. And we love it, obviously. Sure, she looks amazing, but that comes as no surprise. This time around, we're really digging the collection's commitment to subversive wares and punched-up details. From corseted zipper-pull crop tops to thigh-high slit leopard-printed maxi skirts, there's a hint of Beyoncé's personal style in every shot. To see more of her in House of Dereon moto vests, high-waisted harem pants, and cap-toe boots, just keep clicking.
Each box is $16, save for the limited-edition deluxe Temptu set ($34). That one includes 24 temporary tattoos, along with a poster "digitally autographed" by Beyoncé. But if you're going to go in for it, make sure you're aware that the faux ink has been scaled down from the designs shown off by Beyoncé herself.
Beyonce gets to work modeling a tight LBD from her mom’s new clothing line while on a self-imposed break from music. She made a surprise appearance on The Today show this morning during her mom Tina's segment. It's super cute so check it out on PopSugar Rush!
The line's Fall 2010 ad campaign featured images of Beyoncé sporting some serious ink, and the mother and daughter duo wanted to make the intricate designs available to fans. "With a sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon Fall 2010 campaign a tough edginess," Tina told WWD. The tats, which launch Nov. 1 at sephora.com, temptu.com, and dereon.com, will feature Deréon’s signature fleur icon, spider designs, jewel baubles, and rocker chains and bolts.
The basic kit ($16) will include two prints of each design, and the deluxe edition ($34) also comes with a photo "signed" by Beyoncé (and the opportunity to win a trip to NYC for a photo shoot). What do you think about B's latest adventure?
We're thrilled to present our favorite InStyle story here on Fab!
The multi-talented Beyonce is the star of the latest ad campaigns for Dereon and House of Dereon, the two lines she designs with her mother Tina Knowles. The singer channels a futuristic biker chick for Dereon’s Fall ads (left), wearing a black sharp-shouldered minidress, tons of oversize jewels, spiky boots and an edgy blond coiff. But for the couture line, House of Dereon, her look is a sharp contrast (right): Beyonce is reminiscent of 1940s screen sirens Marlene Dietrich and Lena Horne, modeling gorgeous gowns, red lips and pin-up curls. “These two campaigns feature Beyonce, but that is where the similarity ends. They are so different in mood, reflecting the distinction between the two brands,” Tina Knowles said in a statement. Click through our gallery to see all of the Dereon and House of Dereon ads and watch the behind-the-scenes video!
— Rachel Jacoby
For more fashion, beauty, and style buzz you need to know, read What's Right Now! at InStyle.com.
Beyoncé and mother Tina Knowles have just announced that their House of Deréon and Deréon labels will debut bedding and home furnishings produced by Arrow Home Fashions. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market," says Tina. "As someone who has also realized many interior design projects, I am so excited to expand our House of Deréon and Deréon brands in this category. The thought that we would have something to do in brightening up someone’s home, especially bedrooms, is truly wonderful.”
The first collections will include comforters, sheets, pillows, and quilted coverlets with coordinating standard and Euro shams, made from woven jacquard, poly satins, and faux silks. While the inspiration for the designs are European prints and bohemian patchwork, House of Deréon will also bring its fashion foundation to the collection with dressmaking details like pintucking, pleats, sequins, and studs. Prices will range from $150 to $200 for the House of Deréon line and $50 to $100 for the Deréon line, and the items will be sold at major departments nationwide.
It looks to me like something you'd find at Z Gallerie — contemporary and glitzy. This white bedding set seems pretty simple, chic, and classic, but there's one more bedding design that toes the line at tacky. To see it, read more
Style Savvy is all about creativity and fashion, both of which are really important to me. I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.
Style Savvy launched in November, but Beyonce's designs can be downloaded early this year.
Beyonce and her mom Tina are busy ladies. Besides launching the Sasha Fierce collection, House of Deréon is designing a collection of day dresses for Spring. There will be a few dress and jacket ensembles, as well as jumpsuits in materials like washed rayon, silk, sateen, and spandex knit. "Beyoncé and I have had several occasions where we have meetings all day and don’t have time to run and change before dinner. This is a perfect collection to wear from the office to dinner because each piece can easily be dressed up or down," Tina Knowles said. The collection wholesales from $70 to $100 and will be available at select high-end department and specialty retailers.
As for the future? "I’m really hoping we can go into accessories really soon, especially jewelry. And as for shoes, that’s completely Beyoncé’s thing."
Beyonce's alter ego, Sasha Fierce, is making her way into the fashion industry with a new juniors clothing line called Sasha Fierce for Deréon. "The line really exudes a different side of my personality, which I am grateful that I can express," said Beyonce. The collection, codesigned with her mother, Tina Knowles, includes clothing, handbags, footwear, eyewear, lingerie, and jewelry — all described as over the top and inspired by Beyonce's Thierry Mugler concert costumes. That means a lot of large chains, mixed metals, studded shoes, and oversize sunglasses. Clothes include one-shoulder frocks, bodysuits, leather-like jackets, ripped jeans, and leggings. The line, wholesaling from $25 to $75, will be available come Fall at Macy’s and Dillard’s and specialty stores. Are you interested?
To see more from the collection, read more