I still remember my first pair of Sevens — I couldn't wait to get my hands on a pair of the cool-kid denim.
I still remember my first pair of Sevens — I couldn't wait to get my hands on a pair of the cool-kid denim. After that, I couldn't buy a pair of jeans without wanting a premium pair. That's all thanks to Seven, whose namesake launched in 2000 and changed the denim industry and the way we wear jeans with a decidedly designer edge. Ten years later, Seven's celebrating its anniversary with a line of limited-edition denim, dubbed the "Case Study Denim," and featuring five styles for men and women. Each piece retails from $149 to $750 and is available online and in stores.
But, if owning a piece of the collector's denim line seems a pricey investment, there's another way to get your hands on the jeans — the anniversary coffee table book, titled The Seven Senses, is a 264-page brand monograph with photography by Jeff Burton, Guy Aroch, Inez Van Lamsweerde and Vinoodh Matadin, and more, all bound in the label's own premium denim.