Jeremy Scott

Just because you've become a mother doesn't mean you have to become serious and give up your style. That's the motivation behind Jeremy Scott's unlikely collaboration with Cybex, the infant and baby gear company, that was announced earlier this week. The designer best known for placing Bart Simpson-patterned clothes on his runway models and pink teddy bears on Adidas sneakers has created a fun, playful collection filled with animated snack foods ready to duke it out.

Hours before introducing his new Food Fight design, two editors and I were invited to sit down with Jeremy at London's Shoreditch Studios to discuss his inspiration, the moms he designs for, and what he thinks of the criticism of his friend Kanye West's pregnant girlfriend.

PopSugar: You just designed a Smart car and now a stroller. Do you have a thing for wheels?
Jeremy Scott: I would think the connection is that I love the idea of branching out into all kinds of design. For instance, I am the first designer ever to design a car now. Everything else has been an interior fabric . . . to have my designs go into a larger kind of spectrum in that sense. That's one of the reasons I agreed to do the collaboration with Adidas — to open that further. But then to do cars and strollers and next things, it's very fulfilling. I love the idea of my work touching people's lives in different ways. So much of high fashion can be so insular. As much as I love it, it, just by nature, is so insular. I like how these things can be parts of people's lives in different ways.

PS: You actually changed the exterior of the Smart car. Is there anything you'd change if you could create your dream stroller?
JS: If it was all neon and lighting up! There is a lot of safety baby issues, so I had to think about what would make the most impactful punch while not causing any trouble. That's why I decided to go with print more than anything. I just thought, well, it could just speak volumes, and keep babies safe, which is the most important after all.

Keep reading to see what Jeremy says about who he designs for and his thoughts on Kim Kardashian's pregnancy.

Those stories and more in our daily news roundup.

• Rosie Huntington-Whiteley has landed a film role. On Tuesday, her publicist confirmed the rumors that the model-turned-actress will star in Mad Max: Fury Road alongside Charlize Theron and Abbey Lee Kershaw. [Vogue UK]
  

• Model David Gandy doesn't get along with his colleague Gisele Bundchen, recently named the world's highest-paid model. "We don't see eye to eye, we argue, and we don't enjoy working with each other," he said. [The Daily Mail]
  

• Meanwhile, Bundchen (above) is keeping busy wearing Terry Richardson's glasses. [Terry's Diary]
  

• Tory Burch unveiled a redesign of its blog and made an iPad and iPhone app called Tory Daily available for download Tuesday. Both releases are part of a strategy to integrate the brand's lifestyle content and ecommerce. [WWD]
  

• The hard plastic shoes models wore during Chanel's Resort 2013 collection at Versailles weren't all that comfortable. Meghan Collison, who walked in the show, said the shoes "destroyed the back of my feet. I was bleeding afterward." [The Cut]
  

• Speaking of uncomfortable shoes, Adidas has decided not to send a pair of its Jeremy Scott sneakers to production after Internet commenters vilified them as racist. [Styleite]
  

• A judge threw out Louis Vuitton's lawsuit against Warner Bros. for using fake Vuitton products in the movie The Hangover Part II, calling Vuitton's case "not plausible" or "particularly compelling." [Fashionista]
  

• W Magazine has launched a digital photography network to showcase street-style photography from contributors like Candice Lake and Craig Arend, who can upload up to 100 original images every day. A Pinterest icon will allow readers to share the images with others. [Fashionologie Inbox]
  

• Florence Welch says Kate Moss gave her some vital advice about how to deal with paparazzi photography. "Like Kate Moss said: 'Never explain, never complain.'" [Vogue UK]
  

• Royal Ascot has a team of purple-clad dress code assistants (read: fashion police) helping to enforce the horse race's strict style rules. The assistants will hand out free neckties, fascinators, and shawls to wayward attendees. [The Huffington Post]

Photo: Gisele Bundchen, photographed by Terry Richardson.

• Eva Herzigova gives birth to her second child, a baby boy — Vogue UK Daily
• Body language: how you hold your bag says a lot about you — Vogue Daily
• Michelle Kessler Sanders leaves T for Vera Wang — The Cut
• Michael Kors's Very Hollywood perfume pen is back — InStyle
• Spring and Summer style tips for full-figured women — StyleList
• The guys from Glee heat up the new Op campaign — People StyleWatch
• Crazy, cuddly, cute: the Jeremy Scott/Lil Wayne bromance — Interview
• Galliano's replacement won't be named until Fall — FabSugarUK
• Marni woven leather and raffia tote: black and white and chic all over — Purse Blog
• Lady Gaga's new gig: fashion advice columnist — Jezebel

>> Gareth Pugh has come a long way from living in a squat house in 2005. The road hasn't been an easy one, however, he tells Vice in its new Style Issue: "We didn’t sell anything from the poodle or gimp shows — nothing until the fourth or fifth show. My first show was such a last-minute thing. I was only really thinking about the show and not selling stuff afterward. But once you start showing, you’re on the treadmill and have to carry on." Even a couple of years ago, he says, "There was a point, right before a show, when I barely had enough money to get my team over to Paris."

But now, Pugh is definitely starting to consider the financial aspect of his brand (and perhaps explains why he leans toward short films in place of runway shows): "At the moment I feel very much between a rock and a hard place. People expect an amazing show, but in order to do that in Paris you have to sell a lot of clothes, which maybe means people have to be able to imagine the clothes on hangers."

More from Pugh in Vice:

On why he opened his first store in Hong Kong: "Rick Owens’s wife, Michelle Lamy [Pugh's backer], thinks moneyed Chinese women like to look very chic, like avant-garde punks. I just make more sense over there. In America I’m seen as a little bit niche and weird."

On his relationship with Rick Owens: "I’m closer to his wife, Michelle. He always describes himself as the distant, stern father figure and she is like the overgenerous mother. She’s very critical about what I do, which I like. It’s good to have someone who doesn’t always give you unadulterated praise."

On his strangest fashion industry experiences: "Driving to the Palace of Versailles with Jeremy Scott, Suzy Menkes, Jefferson Hack, and Anouck Lepere was pretty funny. Everyone wanted to see this Jeff Koons exhibition — Anouck tried to climb the fence, Jefferson got into a fight with a security guard, and Suzy Menkes was taking pictures. That was weird. Oh, and the time I’d booked my housemates a holiday in Gran Canaria but got flown to New York to shoot with Mario Testino. I ended up at the Met Ball afterward and found myself having a fag with Christian Slater in the toilets while David Beckham took a piss at the urinal. The toilets there are a real superstar clusterf*ck. I just couldn’t work out why I was there."

On the clothes he wears: "I never buy clothes, so I don’t really have a choice when it comes to what I wear. I am very lucky to be able to pull a lot of Rick Owens and steal some of my stuff from the factory. (I have to steal my own samples [because] I don’t get a personal order quota. It’s a license.) But other than that I buy H&M hoodies and Topshop jeans."

On why he doesn't use much color: "The designs are more about the whole thing rather than the details, and if I were to do the big shapes I do, color would maybe be too much. Pink or red would push it all over the edge."