Judith Milgrom

Maje

Maje and Sandro to Expand Global Footprint Following KKR Acquisition

The company that owns the cool French brands Maje, Sandro, and Claudie Pierlot has sold some 65 percent of its shares to the American multinational private equity firm KKR — and now that they have the backing, those labels are expected to expand.

The company that owns the cool French brands Maje, Sandro, and Claudie Pierlot has sold some 65 percent of its shares to the American multinational private equity firm KKR — and now that they have the backing, those labels are expected to expand.

While KKR wouldn't say just how much it paid for the brands, WWD reports that some analysts believe the deal could be valued around €650 million, just south of $850 million at current exchange. Evelyne Chétrite, creative director of Sandro, and her sister, Maje creative director Judith Milgrom, will still own around 35 percent of the company along with their partners Elie Kouby and Frédéric Biousse, CEO of SMCP Group.

"I have created this beautiful family history with my sister and I am pleased to embark on a new phase of our lives with KKR," Chétrite said in a statement. "Judith and I are reaffirming our full commitment to the business and have great ambitions for the group: building a global leader in the affordable luxury segment."

Part of those ambitions include growing their number of stores: SMCP Group's wares are sold at 570 stores across the world, and plans are for them to be in 150 more by the end of the year, meaning it will be that much easier for fans of the brands to find their items.

Alexa Chung in Maje's Spring 2013 campaign. Photo courtesy of Maje.

Maje

Easy (and Chic) French Basics Populate the Maje Fall 2011 Collection

>> French contemporary line Maje recently collaborated with brand face Vanessa Traina on a capsule collection, and has its first US store in the pipeline for September, but what will the upcoming flagship be stocking?

>> French contemporary line Maje recently collaborated with brand face Vanessa Traina on a capsule collection, and has its first US store in the pipeline for September, but what will the upcoming flagship be stocking? From the looks of the Fall 2011 collection, chic ivory lambswool coats, colorblocked bubble jackets, and easy scarlet red dresses. The full lookbook in the slideshow.

Mary-Kate Olsen

See Vanessa Traina's Full Maje Collection Lookbook

>> Last night, Vanessa Traina launched her 14-piece capsule collection for the French brand Maje at Barneys, which has the US exclusive.

>> Last night, Vanessa Traina launched her 14-piece capsule collection for the French brand Maje at Barneys, which has the US exclusive. She wore a black tuxedo jacket and pant from the collection, and was joined by her sisters Samantha and Victoria Traina and close designer friends like Alexander Wang, Mary-Kate and Ashley Olsen, Joseph Altuzarra, and Proenza Schouler's Jack McCollough and Lazaro Hernandez, most of whom followed her to a celebratory dinner down the street at Le Caprice.

The idea for the collection, which ranges from $150 to $490, came about while Traina was in fittings for the brand's campaign (which she's appeared in the past two seasons). She told Vogue.com: "Maje asked me to do their campaign a few seasons ago and we all got along really well. We met the day before the shoot to do fittings, and by the end of it, we’d put together the proposal for a collaboration."

Her ideas for the collection — inspired by "a lot of old '90s editorial," she told us — came easily: "I had a whole folder with me . . . working in the industry and doing consulting quite frequently, I knew what to expect from a design meeting, and I think it really helped Maje understand my vision right from the get-go."

The resultant pieces are simple, primarily silk or lace, and sans color. In fact, minus one white silk maxi dress, they're all in black. "I wear black quite, quite often," Traina explains. "Because this was a one-time collaboration, I really wanted to do something wearable and [focus on] really great separates that fit into your wardrobe. And black goes with everything, so I really just kind of went with that." She told Vogue.com, "Although I must admit, I haven’t worn anything outside of my bedroom yet."

The collection also provided Traina with her first opportunity to design a shoe: "I mean, I've worked with Joseph Altuzarra and people on their collection from head to toe, so I've kind of worked with a shoe, but he [Altuzarra] really does the crux of it, so yeah, it's the first time. It's really cool because we initially started with doing a flat, and then I just thought it would be cool if we stuck a heel on it. So it's just a sandal design."

Even though she now has more extensive design experience, Traina says the collection is a one-time thing: "I really see myself more as a stylist, and I work as a stylist and do consulting. I was really grateful for this opportunity, it was really fun to do something like this, but I think the direction that I'm going in right now with styling is really what I'm passionate about, [and] is really what I love personally."

 

Designer Spotlight

Maje: French Chic With a Hippie Twist

While most of us were hanging out at the mall at 17, Maje designer Judith Milgrom was already designing clothes.

While most of us were hanging out at the mall at 17, Maje designer Judith Milgrom was already designing clothes. After numerous stints at various fashion houses over the years, Judith decided to create her own destiny in 2000. Fast forward 10 years later and the designer is now a French phenomenon with boutiques all over the world. We're thinking her success has something to do with her hippie French aesthetic via tiered silk skirts, tailored jackets, and whimsical embellishments. Now if only she would open a boutique in the US . . .

Check out more magic from Maje.