Oh, the perks of being a celebrity. While we have to wait until April 19 for the Loomstate For Target launch, they get to have first dibs days before. But just because we weren't at the launch party doesn't mean we can't spy on the fun. Amy Smart, Kate Mara, Elizabeth Banks, Amber Valetta, Jaime King, and dozens more enjoyed an afternoon together in Venice, CA, socializing and shopping. Trust me, no one left empty-handed, including actress Elizabeth Banks who picked up this adorable bird tote. See what else went down . . .
We all know it's impossible to reverse the damages done to Mother Earth, but there's always room for improvement. That's why an increasing amount of manufacturers and retailers are stepping up to fight global warming and climate change. Stats show an increase in the amount of companies taking interest in learning how to conserve energy, finding ethical sourcing partners, and educating consumers about the benefits of sustainable methods. We're ecstatic to see big companies, such as Target with it's Loomstate line, step up to the challenge.
To read about what some retailers and designers are doing to lessen their carbon footprint, read more
With Spring upon us, Spring collections have been blooming left and right. The latest one to pop up is Loomstate For Target's Spring '09 line for men and women. The affordable retailer teamed up with Scott Mackinlay Hahn and CFDA award winner Rogan Gregory — who's no stranger to Target collaborations — to deliver an edgy and eco-friendly line that uses 100-percent certified organic cotton. Rest assured design has not be sacrificed in the process. Plaids, easygoing tees, board shorts, relaxed skirts, and breezy dresses all give off a stylish beachy vibe. The collection will be available in stores and online on April 19, just before Earth Day.
Funny, just yesterday, when I was preparing to speak on a panel about sustainable fashion, I was talking about how Target should do an eco line. The fashion gods were listening because I woke up to the news that designer Gregory Rogan is once again teaming up with Target and this time with his Loomstate line.
Launching just before Earth Day, April 19 to be exact, Loomstate for Target line will offer environmentally friendly goods for women and men. That means environmentally sensitive materials like 100 percent certified organic cotton and sustainable fibers like linen and silk. Said items will be priced between $15 and $45.
I snapped up a couple items from Rogan's GO International line for Target, which was also eco-friendly, so I'm expecting the same sensibility: nature-inspired tees, everyday hoodies and relaxed separates. Nice.