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Louis Vuitton Fall 2012

Louis Vuitton Fall 2012 Ad Campaign
Louis Vuitton

Revealed: Louis Vuitton's Fall 2012 Ad Campaign

Remember the $8 million, specially built locomotive Marc Jacobs sent barreling down the Fall 2012 Louis Vuitton runway?
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Louis Vuitton Fall 2012 Ad Campaign

Remember the $8 million, specially built locomotive Marc Jacobs sent barreling down the Fall 2012 Louis Vuitton runway? It's back, and this time, it serves as the backdrop of the house's Fall 2012 ad campaign. "We wanted to continue the journey we started with the fashion show — the glamour of travel and the romance of going somewhere," Jacobs explained. To do so, the train was deconstructed and shipped to a New York studio where it was rebuilt, filled with models, and photographed by Steven Meisel. "We wanted to maintain the comfortingly luxurious and old-fashioned journey that the collection represented. Opulence, the brocades, the beautiful cuts of the suits, and I guess, the distant romantic glamour of travel," Jacobs said.

Louis Vuitton Fall 2012 Ad Campaign Louis Vuitton Fall 2012 Ad Campaign Louis Vuitton Fall 2012 Ad Campaign
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Louis Vuitton Fall 2012 Runway
POPSUGAR Fashion

See Louis Vuitton's Ladylike Fall 2012 Collection

Marc Jacobs sure knows how to put on a show!
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Marc Jacobs sure knows how to put on a show! Last season, pastel-clad models got off a carousel, and for Fall, models stepped off a custom-made train onto the runway, complete with uniform-clad porters carrying coveted Louis Vuitton luggage for each girl. Trousers, dresses, and coats were covered in ornate patterns and colors and accessorized with prim floppy hats. More was definitely more when it came to prints, and designer Marc Jacobs featured ladylike silhouettes covered in head-to-toe patterns, infused with a hint of whimsy that we love. Watch the entire show and see for yourself!

Louis Vuitton Runway Fall 2012
fashion week

Louis Vuitton Fall 2012 — Plus, Accessories

>> Marc Jacobs's Fall 2012 collection for Louis Vuitton read like a love letter to the house's storied travel-luggage origins — right down to the real live steam engine that barreled down the runway at the start of the show.
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>> Marc Jacobs's Fall 2012 collection for Louis Vuitton read like a love letter to the house's storied travel-luggage origins — right down to the real live steam engine that barreled down the runway at the start of the show. There were porters to carry the models' bags, and some of the clothes were even stitched in a checkerboard pattern reminiscent of the iconic "damier" that covers Vuitton trunks.

As for the collection, it was ornate and luxuriously detailed: giant jeweled brooches served as the buttons for coats, and sparkling appliques adorned lurex-threaded brocades that had been made by hand. The silhouettes had "a turn of the century feel, but with bits of the 1960s and 1970s," Jacobs explained. "We wanted to attenuate the height, so we started with the hats [by Stephen Jones] and then worked with a high waist, and a gentle flare just at the ankle."

Watch the video of the show below, courtesy of Telegraph UK.

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Louis Vuitton Fall 2012
Louis Vuitton

Louis Vuitton Fall 2012

Marc Jacobs pulled out all the stops for Louis Vuitton's Fall 2012 collection.
by
Louis Vuitton Fall 2012

Marc Jacobs pulled out all the stops for Louis Vuitton's Fall 2012 collection. The show kicked off with an actual custom-made train steamrolling its way onto the runway. When it came to a full stop, models stepped off (with cute little porters carrying their decadent LV luggage) wearing an array of ladylike silhouettes showcasing Marc Jacobs's signature whimsical touch. Similar to his namesake collection, Jacobs featured oversize silhouettes, but this time, with a more polished touch. Full structured skirts were styled over skinny trousers and fur-collared wool car coats were layered over printed dresses — all of which were styled with Jacobs's now signature oversize floppy hats. Opulent embellishments also came into play; dazzling jewels and ornate embroidery were adorned on an array of coats and suit sets. For evening wear, Jacobs closed out the show with a number of metallic-silver looks, highlighting slightly flared calf-length dresses paired with matching coats. More details from Louis Vuitton's magical collection below.

  • Trends: Voluminous skirts, oversize coats, ornate embellishments, printed pantsuits.
  • Colors: Black, camel, red, mustard yellow, blue, purple, green, silver.
  • Key Piece: The jewel-embellished suits and coats immediately caught our eye..
  • Accessories: Oversize floppy hats, square-toe platform oxfords and pumps, hair and monogrammed satchels, luggage bags.
  • Who Would Wear It: Girls who love whimsical ladylike looks, like front-row attendees Sarah Jessica Parker and Poppy Delevigne.
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