Swedish borne, Paris based brand Burfitt is new at Marie Saeki showroom and an exciting addition indeed--the headpieces and masks jumped out at us from the table, they are a favorite of stylists and an avant garde addition to Burfitt's ready to wear collection. The clothing itself is totally wearable as much as it's left-of-center, baggy, and artsy. Two main components made up the Spring 09 collection, namely, dark denim pieces and paint-splattered/silk screen pieces. Very cool indeed.
Acote, the footwear brand that's a sibling to (or branch of) Cotelac, put out two pairs of Spring 09 shoes that we just couldn't get over--how can two perfect pairs of flat ankle boots not be on sale when we want a pair most? The first was a nude suede boot with a fold over cuff. We pictured wearing them into the ground and never, ever throwing them away. The second was a charcoal grey pair with a contrasting nude interior. We imagined them with Spring dresses and skirts...and just about keeled over. Cotelac, much like Coclico (and, in fact, the other brands at Marie Saeki showroom) is a brand that veers more toward 'classic' than 'high fashion' and what we like about this is that you get the sense that these items are long lasting. Nothing in the Acote Spring 09 line is something you'll be tired of seeing by Spring, nothing is too trendy that you'll fear wearing them the following season if you like. We're starting to see the value in this aesthetic more and more these days...
There are no two sports activities closer to fashion than yoga and running--it is a result-yielding combination, an unspoken ritual for many women in the industry. Lucky for Falke their ergonomic women's sportswear focuses on those two activities exclusively. In bright colors and state of the art fabrics, this sportswear collection, we think, blows Adidas out of the water. Some of the Falke Spring 09 pieces were so cool we began imagining them as proper fashion outfits. Once we moved over to the super soft undergarments and hosiery, we were straight-up ready to swear off denim and cocktail dresses forever. If you're disciplined enough to hit the gym after work everyday we think you deserve to wear clothing that's both comfortable and fashionable.
Alice Ritter's wild, champagne-filled presentation was what started our New York Fashion Week this past Fall 08, but this season Ritter decided to skip the excess and focus her energies on making a closely edited, salable collection. We can say that she was successful in her process, especially by way of the trousers. Today we saw four pairs of the same billowed trousers in four different fabrications. It was efficient on her part and will be indulgent for consumers because these pants will likely be snatched up in all four fabrics by Ritter fans. Our personal favorites were the hunter green washed silk pair, that would look amazing with heels and a simple cotton blouse come Summer. Billowy pants with an elastic waistband, ankle cuffs, and side pockets are our new Spring 09 plight. After all, it only takes one pattern to spend a lot of money.
Today we ventured into Manhattan for a press preview at the Marie Saeki showroom--nestled on a downtown cobblestone street it is one of our favorite showrooms to visit. Today we started the preview off with the shoe line Coclico, which we remember from our first years in New York--their shop is located on Mott Street in Nolita which was (and still is) our favorite weekend jaunt. The French brand was borne back in 2000 and puts sustainable practices at the forefront of production. Coclico's aesthetic is classic and comfortable but still fashion forward. Our favorite shoes from the collection were the salmon colored sandals with a wooden wedge sole and the white and grey peep toe sandals, which are also part of the Fall 08 line in different colors.
What attitude or personality best describes Marie Saeki PR and the lines that you represent? Our team is an international mix of open-minded and positive people, with a strong fashionable attitude and a sense of humor. The lines we represent reflect the personality of our office.
What are some of the differences between working with the larger publications versus smaller ones or websites? The differences are similar yet respective to the scale of the media company. For example, the monthly and seasonally printed publications have to forecast what is going to happen months in advance, and we have to wait to see if our products have been selected for editorials. Websites are very exciting because the Internet is able to instantly broadcast something new and there is an instant result to show our clients.
What is your average day at the showroom like? Answering a very, very large amount of emails and writing an even bigger amount to our clients, editors, stylists, and journalists. We are in constant communication because new ideas are always being brainstormed and pitched. Samples and products are sent out daily for photo shoots and other product placements. Depending on the season, fashion shows and events are planned and executed. There really is no average day because each day presents new tasks and requests. Our biggest daily issue is deciding where we should order lunch.
What is the most stressful part of your job? Worrying about not having results to show our clients.
And, your favorite part of your job? Pitching, it's like a game. It is always fun to find the right angle when introducing a new concept or fashion happening.