Marni for H&M is finally making its chic entrance into stores tomorrow morning! You can check out the complete lookbook on models, but isn't it more fun to see the funky fab pieces on your favorite celebs? The likes of Drew Barrymore, Jayma Mays, Milla Jovovich, Catt Sadler, and many more beauties have already donned Marni for H&M at various events around town, including the official collection launch in LA. Before you shop the collection bright and early, click through to pick your favorites as seen on Hollywood's hottest ladies.
>> Good things come to those who wait. You've seen the campaign video, you've seen the party pictures, and now, finally, here it is: the complete H&M for Marni lookbook, in all its eclectic-print, jumbo-bauble glory. With nothing priced over $149, and everything looking so darn cool, it's safe to say that it's going to be pretty tough to show restraint when the pieces hit stores on March 8. Until then, get an up-close look at the entire collection — including accessories, menswear, and pricing — right here.
Marni is known for its avant-garde silhouettes and whimsical prints; now it's bringing its high-fashion magic to H&M. The newest of the must-have H&M collaborations launches tomorrow — March 8, and we have a feeling you'll be dying to get your hands on its two-tone wooden clogs, paillette collars, and runway-inspired jewels. And if you're a polka-dots girl, well, you'll definitely want to be spotted in the statement coats, pencil skirts, and silky Summer dresses. Let us know what piece is your favorite in the comments!
>> The release of the complete lookbook a few days ago was only part of the story — now, the entire Marni for H&M ad campaign is here. Lensed by Sofia Coppola and featuring model Liu Wen and actress Imogen Poots — who also stars in the collection's campaign video — the images are exactly what we'd expect: dreamy, exotic, and rich with want-now patterns and prints. See the images here, now.
>> While the rest of us are still weeks away from getting our hands on the Marni for H&M collection, last night's pre-launch event in LA saw a bevy of high-profile guests already decked head-to-toe in the capsule's pieces. Sofia Coppola, Consuelo Castiglioni, and H&M creative director Margareta van den Bosch hosted the event, while guests Drew Barrymore, Winona Ryder, Milla Jovovich, and Lou Doillon were on-hand to celebrate — and sing the praises of — the collection. "I feel unique, I feel well-tailored. I feel like a rock n' roll Jackie O," Milla Jovovich, who wore a floral off-the-shoulder ensemble, exclaimed.
Also in attendance was the star of the collection's Coppola-directed campaign video, Imogen Poots, as well as Brian Ferry, who performed the campaign's theme song, Avalon. Get an inside peek at the event in the video — which also features a cameo by Mel Gibson — below, then click through the slideshow to see all the guests in their Marni-for-H&M-finest.
>> Sofia Coppola's highly anticipated Marni for H&M video has finally arrived. Starring Imogen Poots and set to Bryan Ferry's "Avalon," the film is filled with exactly the kinds of dreamy shots and lingering stares one would expect. "I wanted to do something artful that would represent Marni," Coppola explains. And so, Poots and a host of well-dressed friends drive through the palm-tree-filled countryside, lounge in the sun, and just generally enjoy the sweet life in Marrakesh. Watch the full version of the video here, then see below for a behind-the-scenes look at the shoot.
>> Is Imogen Poots the face of Marni For H&M? This ad — which recently surfaced on The Fashion Spot — features what appears to be the British actress lounging in a leopard print-filled room, wearing a super-shiny paisley ensemble. A QR code in the bottom left corner directs viewers to the campaign video, which — as WWD confirmed last month — was shot by Sofia Coppola. While it is yet to be confirmed that the star of Coppola's video is the star of this ad campaign, we do know one thing: Coppola filmed the video last October in Marrakesh — and judging by the Moroccan-style tile work in the background of this image, it looks like this photo may have been shot there as well.
The H&M For Marni collection hits stores March 8.
>> H&M already has its next designer collaboration lined up: Marni. The collection, which encompasses womenswear, menswear, jewelry, shoes, bags, and scarves, hits 260 H&M stores worldwide and online on March 8, 2012.
Look forward to tribal prints mixed with colorful Bauhaus graphics: "I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," explains Consuelo Castiglioni. "As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."
According to the collection's press release: "For women, the colors are vivid and the prints are bold, be they African inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."
A further peek at the collection in the video below.