Mascara Mania

Mascara

Mascara Mania, Part III: The Best Drugstore Brands

Since you guys have loved Parts I and II of my New Mascara Mania series, I've decided to bring you Mascara Mania, Part III: Drugstore Brands, in response to several reader requests for the best budget options.

Since you guys have loved Parts I and II of my New Mascara Mania series, I've decided to bring you Mascara Mania, Part III: Drugstore Brands, in response to several reader requests for the best budget options. Here's a list of my favorites from both old and new products.

Physicians Formula F.L.A.T. Fabulously Long And Thick Mascara is the ultimate full-coverage mascara. Its customized brush has both long and short bristles to really grab hold of every lash for maximum results. It even has a handy mirror built right into the back of the shaft! Buy it here for $6.95.

How could any drugstore mascara post overlook L'Oreal's trusty line? My favorite happens to be the oldie-but-goodie,L'Oreal Voluminous Original Volume Building Mascara. This original formula really lengthens and thickens, separating each and every lash. Plus, it won't clump, flake or cake, and it also keeps your lashes soft. Buy it here for $6.99.

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Mascara

New Mascara Mania, Part II

You didn't think that there were only three new mascaras on the market, did you?

You didn't think that there were only three new mascaras on the market, did you? With so many to choose from, I could go on forever. Since everyone liked yesterday's New Mascara Mania, Part I post so much, here's a look at a few more amazing new mascaras I love. Also, stay tuned tomorrow for Mascara Mania, Part III, when, in response to overwhelming demand, I'll be featuring the best drugstore brands.


Blinc Kiss Me Mascara creates little tubes around your eyelashes, so that when you wash it off, it comes off in pieces which is kind of cool. Unlike many other brands, which used an oil-based paint, this mascara won't smudge, run, or flake, so by 5 p.m. your lashes look as fresh as they did in the morning. Buy it in five shades here for $24.

Guerlain Maxi Lash Extreme Volume Mascara is the new talk of the town. It also happens to be the top pick of Sephora's color buyer, Kimberly Chinn, and I can understand why. It acts as a jack of all trades mascara to add volume and lengthen by lifting and coating each lash. Especially impressive is the curling action, which kept me from needing to curl my eyelashes separately. Buy it in four shades here for $26.

To see the last one, read more

Mascara

New Mascara Mania, Part I

There are so many mascaras out there, I feel like I could try a new one every day.

There are so many mascaras out there, I feel like I could try a new one every day. I guess I'm not the only one, because according to the NPD Group, Americans spent $245 million on mascaras at department stores in 2005. That's a lot of loot for lush lashes. To help you choose, here's a look at some of the new lengthening mascaras on the market. (Tune in tomorrow for New Mascara Mania, Part II.) Here are some of my favorites.

Global Goddess Exotic Eyes Lash Building Mascara is by a smaller brand that's making its way into the mainstream. This water-resistant formula is meant to volumize and darken for serious pigmentation, and it contains Japanese camellia oil, African beeswax, and Indian mowrah butter to help soften and add shine. Buy it here for $23.

Lancome Défincils High Definition Mascara is out of this world. This has always been one of my top picks, probably because my gorgeous-lashed Mom wears it, and now there's a new formula meant to create even more length and definition. It separates and shapes magnificently and is super safe for those who wear contact lenses. Buy it in four shades here for $22.

Or, for an oldie but goodie, read more