New York 02/16/10 Getty
Named part of Fashion's New Guard in the July issue of W magazine and having won the Ecco Domani award for womenswear this year, Matthew Ames presented his spring 2010 collection at Milk Studios to a number of influential writers and buyers—including Vogue's Sally Singer and Colette's Sarah Lerfel.
Ames focused on a soft silhouette this season, adding touches of extreme volume in harem-style jumpers and balloon pants mixed with the more structural lines of jackets in linen and cotton. As Ames explained backstage after his show, "I was thinking about putting different shapes together and creating a balance with architectural elements, trying to create a very continuous line through the proportion of shapes and color."
His use of bright color—think pink, red, yellow, orange and green—against a primarily black and white collection was inspired by Ellsworth Kelly. Like the the American painter, Ames looks to accentuate the simplicity of form and designs with a minimalist's purity. His collection was like a series of graphic puzzle pieces, fitting together nicely in a calming, zen-like picture.
>> Even established designers are editing, editing, editing for Fashion Week — the number of models, the number of looks, the amount of fabric used — but the tight times aren't keeping a crop of new blood away. Joining former Bill Blass design director Prabal Gurung and Swaim and Christina Hutson, who are starting over with a new label, in the mix — alums of Central Saint Martins, FIT, and Parsons; apprentices of Marc Jacobs, J.Mendel, and Ralph Lauren; but most importantly, New York Fashion Week virgins — show us what you've got.
*image: source, source, source
The recipients of Ecco Domani's 2009 Fashion Foundation awards have been announced. The womenswear category winners are Lyn Devon, Matthew Ames, Cushnie et Ochs by Carly Cushnie and Michelle Ochs, and Ohne Titel by Alexa Adams and Flora Gill. Corpus, by Jerrod Cornish and Keith Richardson, took the honor in menswear, and jeweler Monique Péan received the prize in the accessories group.
In addition, Bodkin Brooklyn designers Eviana Hartman and Samantha Pleet were granted an inaugural award for sustainable design. Each emerging label will receive a $25,000 grant towards their show at NY Fashion Week in February. They join the list of past beneficiaries, which includes Alexander Wang, Zac Posen, and Rodarte. Congratulations to all — we can't wait to see more from these talented designers!
Ecco Domani announced their 2009 Fashion Foundation award winners today. The recipients are Lyn Devon, Matthew Ames, Cushnie et Ochs by Carly Cushnie and Michelle Ochs, and Ohne Titel by Alex Adams for womenswear, Corpus by Jerrod Cornish & Keith Richardson for menswear, and Monique Pean for jewelry, Eviana Hartman and Samantha Pleet for sustainable design.
Billion Dollar Babes is jumping on the bandwagon and starting their own sample sale e-commerce site.
It was recently announced that the magazine would go down to two issues per year and now there's a rumor that Men's Vogue will no longer be publishing magazines at all.