McQ

>> Alexander McQueen announced today that it would take full control of its McQ contemporary line as of Fall 2011. Previously, the range was produced under license by Italian company SINV SpA, but the five-year agreement expires after the Spring 2011 line. Pina Ferlisi was named creative director of McQ in June and will continue to design the line under the purview of Sarah Burton. "McQ will become our responsibility alongside the core Alexander McQueen label, allowing us to share ideas and knowledge, expand the business and grow the already iconic brand,” stated Jonathan Akeroyd, president and CEO of Alexander McQueen. “Over the past five years, McQ has established itself internationally with its young, renegade but always signature McQueen style and we are ready to take it to the next stage in its development.” [WWD]

Drew always rocks the red carpet. She was every inch the cool girl last night at the London premiere of Going the Distance in a McQ by Alexander McQueen draped olive green dress, gold embellished belt, and creamy suede pumps. Her ombre highlights toughen up the look and preach her individuality. With Justin Long by her side, she was brimming with style substance.

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>> New Creative Director Named for McQ —Just days after new Alexander McQueen creative director debuted her first collection for the brand — menswear in Milan — to a generally encouraging response, a new creative director has been named for McQueen's diffusion brand, McQ. Pina Ferlisi, who was most recently creative director at Generra and previously has experience as EVP of design at Gap and creative director at Marc by Marc Jacobs, is filling the role and will reportedly work under Burton. [Vogue UK]

Adriana Lima covers "The Sexy Body Issue" of V Spain. The issue hits newsstands today.

Blow by Blow, a new play about the life of Isabella Blow, will premiere in New York at the 11th Annual Midtown International Theatre Festival next month.

After shuttering Gourmet magazine eight months ago, Conde Nast unveils Gourmet Live, an app that will bring the title’s 70 years worth of archives to the iPad and other digital platforms.

Pina Ferlisi, who has held creative positions at Generra, Gap, and Marc by Marc Jacobs has been named the new creative director of McQ.

On Friday, Stefano Pilati will unveil a short documentary-style film about legendary Los Angeles tattoo artist Mark Mahoney before his men's Yves Saint Laurent show.

While denim will always hold a special place in our fashion hearts, we're swooning over printed pantalones this season. They're a fun way to spice up any look, and we love how they instantly inject a dressy touch. When donning such dazzling bottoms, make sure to wear simpler pieces up top for maximum contrast. We know, the bold colors might be intimidating at first, but they're seriously worth trying on!

Motorcycle-inspired jackets will always remain a cult classic. They give off just the right amount of bad girl attitude without looking overly boyish. Since leather and suede versions won't do in the warm weather (think hot and sweaty), we're moving over to the light denim moto. This lightweight fabric and cooler hue will undoubtedly be a Spring staple. Wear it with a dress — a la Kate Bosworth in Paul & Joe Sister — for a funky femme vibe, or go total hard-core and pair it with denim skinnies and a pair of need-now heels.

In honor of daylight saving time — and thus, more sunlight (woo hoo!) — my friends and I gathered after work last Friday for a drink, or two, or three. I asked you to help me put together a versatile work-to-bar outfit. My work wardrobe is totally casual; pretty much anything goes, as long as it's decent. I can't wait to see what you all come up with!

I started you off with these Alexander Wang Cat Sunglasses ($325) because they'll keep my eyes cool and protected.

Look #1, by barbiesugar, is all about the '80s. Check out that hard-core blazer!

See the rest.

>> Alexander McQueen's Mother, Joyce, Has Passed Away —Alexander McQueen announced on Twitter today of his mother, Joyce McQueen: "i'm letting my followers know the my mother passed away yesterday if it she had not me nor would you RIP mum xxxxxxxxxxxxxxxxxxxxxxx."  He then added, "but life must go on!!!!!!!!!!!!!!!" This may put a damper on the possibility that he show up at New York Fashion Week for the Spring 2010 McQ presentation at Milk Studios. [@McQueenWorld, @McQueenWorld, Fashionista]