Product Red

In an effort to fight the battle against HIV and AIDS in Africa, Gisele has teamed up with Elle magazine and (PRODUCT) RED apparel. The Super is set to appear in over 30 international Elle editions wearing an array of (PRODUCT) RED endorsed clothing from the likes of Gap, Armani, Converse, and Apple. 50 percent of all profits go towards the cause.

The do-gooder has also joined in on Bono's AIDS-fighting initiative along with Scarlett Johannson's effort in spreading awareness about the epidemic. "If that [fighting HIV and AIDS] can be achieved by buying a couple of pairs of Converse, it's worth a shot," said Johansson.

For a sneak peek of Gisele's photo shoot with Elle, read more

Despite its staggering fourth-quarter drop in sales, number one coffee retailer Starbucks has announced a multiyear partnership with charity campaign Product (RED).

From Nov. 27 to Jan. 3 in the US and Canada, Starbucks will donate five cents from the sale of any Starbucks (RED) beverage to the Global Fund to help save lives in Africa.

The exclusive Starbucks (RED) beverages include the Espresso Truffle, Peppermint Mocha Twist, and Gingersnap Latte. And on Dec. 1, the 20th anniversary of World AIDS Day, Starbucks will be donating five cents for every Starbucks beverage that's made to order.

The chain is going through great effort to get the word out about the new campaign. Instead of their signature green getups, baristas will sport red aprons to highlight the partnership. This Friday, Nov. 28, Starbucks and celebrity chef Mario Batali will take over Times Square, passing out free (RED) coffee beverages. Other celebrities supporting the cause, like Mary-Louise Parker, Helena Christensen, and Annabella Sciorra, will also be on hand at the event.

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Just in time for Valentine's Day, Gap will launch a limited edition handbag for its (Product) RED campaign. The bag was originally created in December for Gap's European collection with help from fashion guru Katie Grand. Katie, fashion editor of Pop Magazine, has recreated the Mulberry Roxanne bag in a sweatshirt jersey material that will be available in both red and grey. The bag goes on sale tomorrow, but unfortunately it's only available at one location in the US at 5th Avenue and 54th Street in NY. But Fab's already spotted it on eBay.

I've been telling you about a lot of pink products that raise money for Breast Cancer Awareness Month. But you may notice that today, FabSugar is wearing red—specifically, Gap (Product) Red. This special line of clothing is part of the larger (Product) Red initiative, a charitable organization started by Bobby Shriver and Bono, who'll appear on Oprah today, to raise awareness about AIDS in Africa. As one of the project's main partners, Gap will donate half of all of the proceeds from this line to the Global Fund, which supports AIDS research and the distribution of antiviral drugs in Africa. As a handy bonus, the clothes are cute too; I particularly love the Reverse Print Sweater below. Here's what you can buy to back the cause.

Word V-Neck T, $28, available in four colors here.

Reverse Print Sweater, $50, available in two colors here.

To see the rest, read more