Fall is always about bundling up, but Fall 2010 ditched ladylike and attacked extreme coziness — cocoon cozy, to be exact. Phillip Lim kept his sweaters cropped with extra long sleeves, Rad Hourani took his collars up, way up, and the Rodarte sisters opted for light colors and major fuzz. Other knits were oversized, and included rounded hems and large hoodies.
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>> Rad Hourani's Goal Is To Have a Signature Piece —Rad Hourani continued his mostly-black, unisex aesthetic yesterday during his Spring 2010 presentation at Milk Studios, dressing both male and female models in leggings and heels paired with looser tops. That base is nothing new for the designer, but this time, he added chain fringe detailing and touches of silver and white to keep it fresh — full collection here. The look is here to stay, he says, because he doesn't "need to feel like I’m evolving or doing something new every season." In fact, he's set himself up as kind of an anti-designer designer: "I am completely anti-trend and allergic to some of the things that people follow. I like quality or shapes that have no reference. People like to point things of the '60s, '70s, for example, and classify them. I like to have no seasons, or references and that’s how my pieces will stay timeless." The most important thing for him, he says, is to have a signature: "What would make me happy is someone on the streets today, tomorrow or in 10 years wearing a jacket of my collection and people knowing it’s Rad without having to look at the label." [Paper]
Secondary lines are the new black. Paris-based Canadian Rad Hourani introduces Rad by Rad Hourani and his hard-edged, goth-chic clientele are sure to approve. “It’s still sleek and chic, but in a more casual way,” . Rad is more affordable — wholesale prices range from $100 to $300. And the aesthetic is totally Rad: tough, urban, unisex, organic cotton (interesting). He will still debut his namesake line during New York Fashion Week on Sept. 14, while Rad will be sold in stores and online come November.
>> Rad Hourani Launches Secondary Line —If there's anyone who could give Alexander Wang a run for the edgy, downtown crowd, Rad Hourani would be him. Yesterday, the stylist-turned-designer presented a secondary collection, dubbed Rad by Rad Hourani, of 15 looks — all unisex just like his runway collection — and with the same grayscale palette and angular silhouette. "In the main line, we use leather, cashmere, and all of these luxury, high-end fabrics,” explained Hourani. “This is just more relaxed and easier to wear in cotton and jerseys.” The collection runs $100 to $400 and debuts in stores and online in late November. [Style File, Jak and Jil]
Rad Hourani is in a dark mood for Spring 2009, and who can really blame anyone for concurring in our barely better than blasé economic climate? Watch our video of his all black Spring 2009 collection.
Rad Hournai Spring 2009, New York Fashion Week Spring Summer 2009, Photos by Jonathan Melamed.