>> Revealed: Cover Stars of Anja Rubik's 25 Magazine Reboot —Anja Rubik and her boyfriend Sasha Knezevic are preparing for the March launch of their first issue of Viennese fashion magazine 25, which will have three covers. Anja, who acts as the magazine's fashion director, says she will not be among the featured three, however — instead, honors go to Karlie Kloss, Constance Jablonski, and an unspecified third cover star. [WWD, @25Magazine]
>> As the month comes to a close, couture shows won't be the only thing looming for Anja Rubik: she and boyfriend, fellow model Sasha Knezevic, will be closing their first full issue — 224 pages worth — of 25 magazine.
Together, Sasha and Anja began work on the already-established Viennese magazine in November of last year, infusing the December 2009 issue (cover below left) with a taste of what's to come: a complete overhaul. It all came about, according to Sasha, "because a friend of mine bought 25 and asked me to help him out. I convinced Anja to do the fashion part and before we realized, we had our own magazine."
With Sasha as the magazine's new joint editor-in-chief and creative director (Anja's acting as fashion/art director), they're bringing in completely new editorial teams — one in New York, one in Vienna — and switching the former monthly magazine into a quarterly fashion and lifestyle book. The full effect of their labors will be on display when the Spring 2010 issue comes out in February.
>> Last night, editors and models alike gathered at Cipriani to simultaneously launch Fashion Week — officially — and benefit one of fashion's favorite causes: AIDS research foundation amfAR. Anna Wintour presented and Donna Karan received an award for her contribution to amfAR's mission; Lara Stone, Caroline Winberg, Jessica Stam, Julia Restoin-Roitfeld, Lily Donaldson, and Anja Rubik (with boyfriend Sasha Knezevic) all got gussied up and came along for the ride. Afterward, there was a mass migration to Rose Bar, where they were joined by Vladimir Restoin Roitfeld and Giovanna Battaglia for a little enjoyment of the calm before the storm.
*image: source, source