>> Scott Sternberg Debuting Lower-Priced Women's Line in September —Prices for Scott Sternberg's coveted menswear-inspired women's line, Boy., currently hover in the range of $135 for a tee to $1,750 for a boyfriend blazer. In March, Sternberg told the Wall Street Journal he was working on a second women's line, girl., which would be less expensive and with a more feminine bent. It sounds like girl. will be shown during New York Fashion Week — The Business of Fashion reports that the line will make its debut in September. [BOF]
Scott Sternberg left his job as a Hollywood talent agent to start Band of Outsiders seven years ago, and in 2007 launched Boy., his menswear-inspired women's collection. The 35-year-old LA-based designer has no plans to stop growing — he aims to increase his business from $12 million to $40 million over the next few years through expanding Boy. (from two collections per year to four) and launching girl., a lower-priced, more feminine line.
Despite his fast rise through the fashion ranks (in 2009 he tied with Calvin Klein's Italo Zucchelli for the CFDA menswear designer of the year award), Sternberg is happy to skip out on New York's fashion scene in favor of living in Los Angeles, where he keeps out of the fray:
"If I was here in New York in this mix influenced by the same thing all these people are influenced by, the edge would be gone," he told the WSJ. "This [LA] bubble is vital to being able to do something that is not informed by fashion."
See the fall 2010 Band of Outsiders/Boy. collection images here.
>> Seven years since quitting his job as a Hollywood agent at CAA to launch Band of Outsiders, Scott Sternberg is ready to transform his $12 million business into a $40 million one in the next three years.
To do that, he's in the midst of expanding Boy., his menswear-inspired women's collection launched in 2007, and he has a second women's collection, girl., a less expensive, more feminine line, in the works. He's also increasing the number of women's collections produced from two to four per year.
Scott Sternberg's Spring 2010 Polaroid Lookbook Captures Leslie Mann as a "Cougar with Two Younger Dudes"
>> Scott Sternberg definitely has a thing for Polaroid — every season, he has a different actress (Michelle Williams, Marisa Tomei) don his clothes and tell a story through a series of faded photos. Even his show invite this season depicts all of the necessary who, where, when information via a Polaroid picture.
For his Spring 2010 lookbook, he tells Style.com, “I thought it would be kind of hilarious to pair a cougar with two younger dudes and see what kind of story would come out of it.” Thus, you have Leslie Mann gallivanting on a boat in Marina del Rey, California with Dave Franco (James's little brother) and Community's Donald Glover.
>> Never lacking a sense of humor, Scott Sternberg listed among "the people that put the show together" like his stylist Tina Chai and Philip Crangi, who contributed Giles & Brother jewelry, "Snuffaluffagus" and "Cookie Monster" in his Spring 2010 Boy/Band of Outsiders show notes. But jokes aside, the beachy presentation — which included hammocks, sand dunes, beach grass, and miniature boats floating in a pool of water — set off a new round of his blazers, button-downs, trenches, and bandage suspender skirts, with a little floral print thrown in for good measure.
>> Every season, Scott Sternberg produces his lookbook with an impromptu shoot — no hair, no makeup, no lights — and an old Polaroid camera. In the past, he's photographed Michelle Williams, Kirsten Dunst, and Sarah Silverman, but for Fall 2009, he photographed Marisa Tomei last Thursday at the Chateau Marmont and Bar Marmont in Los Angeles, sneaking into the kitchen for a taste of the food and chatting on the telephone.
>> INSIDER WIRE —Scott Sternberg has photographed his Boy lookbook with Kirsten Dunst and Michelle Williams in the past; for Spring 2009, the Polaroids feature Sarah Silverman in Canter's Deli in LA, posing in fedora and coat with "really big buckets of pickles" or shirtdress and pumps with "vanilla cupcake with chocolate frosting and rainbow sprinkles." Sternberg chose Silverman because she's "completely different from Kirsten Dunst. We thought it would be a good way to show how versatile the Boy pieces are." [Boy, The Moment]
>> After two seasons of videos, Scott Sternberg decided to take his Boy and Band of Outsiders show live, creating tableaux vivants of models in classroom, by a lamppost, resting on a park bench, or reading a book on a bed — "I want to use the groupings, or vignettes, to create microcosms within this vast space." Props to the man for being one of the first, if not the first this week to rent a space big enough to hold his presentation and all the guests invited comfortably. Kanye West hit up this show too, and Jason Wu, who shares the same stylist with Sternberg, Tina Chai.
The sportwear label clearly has some major fans — Meredith Melling Burke was running around, camera out — which I've never seen her do — and got up close and personal with the brightly-colored, ankle-tied high heel bowling shoes that Boy collaborated with Manolo Blahnik on; they did look outstanding against the contrasting tights with color-tipped toes.
>> Designers may be pulling their belt tighter this Fashion Week, but hardly any are pulling out of the rat race altogether — the attention is too valuable. "You kill a thousand birds with one stone, because you get that many people there in an hour and you're getting one message across to them," says Scott Sternberg of Boy and Band of Outsiders. "They're writers and photographers and culturally indulgent people with loud mouths."
Instead, designers are saving by hosting presentations instead of runway shows (Monique Lhuillier, Temperley London, and Carmen Marc Valvo), inviting fewer guests (Marc Jacobs and DKNY, who's slicing her usual 1,000 down to 400), sending email invites instead of by mail (nearly everyone), or showing fewer looks to save on fabric and sample-making costs.
>> Michelle Williams is used to others snooping around in her business, but for Scott Sternberg's Fall 2008 Boy by Band of Outsiders look book, she got to play a snoop in interior designer Paul Fortune's house.
Sternberg took all the pictures himself with a seventies-era Polaroid camera, set on capturing Michelle informally: "There [wasn't] hair and makeup . . . no lights or anything." His regular stylist Tina Chai was present, to ensure the look book had the un-stylized look he was going for.
The laid-back theme is being carried over into Band of Outsiders's Spring 2009 presentation, which will involve a film featuring two or three of Sternberg's celebrity friends instead of a catwalk. As for the reasoning? The designer told WWD: "I don’t make runway clothes. These are clothes you wear on the street, so I’m just super-uncomfortable with it. It puts it in totally the wrong context — I want to do something closer to where the clothes are, and let people actually touch and feel them as opposed to seeing them on a 14-year-old anorexic model."