Seafolly

If you're in need of bikini bod inspiration, look no further than these exclusive photos of Behati Prinsloo for the Seafolly campaign shot in sunny Palm Springs. The weather is ripe for beachside lounging, with Behati taking the lead wearing Seafolly's latest collection comprising irresistible colorful bikinis and sleek one-piece suits set to debut during Miami Swim Week in July. Behati follows in the footsteps of her Victoria's Secret cohorts Miranda Kerr and Jessica Hart as the face of Seafolly, and her new gig seems right up the alley of the 23-year-old Namibian beauty, who is a huge fan of beach living. "The beach is definitely where I feel most at home," said Behati. "It's my oxygen! I forget how much I need it sometimes when I'm away working, I am a mermaid after all! When I'm on holiday I'll paddle board, swim in the ocean, roll in the sand, long board, soak up the sun, eat good food, be with friends and family, and go fishing with my Dad." Click the slideshow to see one more exclusive shot of Behati Prinsloo for Seafolly now.

We're loving all of the swimwear options that are out there right now; at Miami Swim Week, we've seen tons of different prints, colors, and silhouettes, and with each season brings a fresh crop of new looks to try. However, one bathing suit trend that never seems to go out of style is '50s glam. Just look at the effortless allure of bathing beauties like Rita Hayworth, Esther Williams, and Marilyn Monroe. Not only did they have killer curves and perfectly coiffed hair, but they were undeniably sexy while still leaving a little to the imagination. Modern-day stunners like Eniko Mihalik and Marloes Horst worked the trend for Bergdorf Goodman and Seafolly campaigns, respectively — proving that flirty ruffles, sweet gingham, and sailor stripes can still be hot combos. If barely there bikinis aren't your thing, or you just want to try a more retro look on the beach this season, click through to see all of our '50s-chic swimwear picks.

Summer is synonymous with swim, or at least with swimwear, beachwear, and anything worth parading around on the shore. Seafolly's Summer '10 collection is nothing short of strut-worthy suit styles, cover-ups, and easy pieces. Need proof? Check out Jessica Hart as this year's cover girl, following in the footsteps of last year's Seafolly Summer girl, Catherine McNeil. Now tell me this isn't understated sexy at its best. Girlie polka-dot print, ruffles, and tie-dye, all priced between $60 and $100 for bikinis, and up to $160 for one-pieces. Click on to get swim-inspired.

Catherine McNeil never looked so good. Maybe it's because she's modeling Seafolly's Summer delights in her native Australia. Maybe it's the sharp-cut suits and breezy cover ups. Either way, it's a match made in Summer heaven. If the name sounds familiar, it's because many a celeb beach body has sported these sturdy yet stylish suits — babes Mila Kunis and Lauren Conrad to name a couple. Flip through for Summer swim inspiration, and if you must know (I did), this was shot at the Lizard Island resort on the Great Barrier Reef. Excuse me while I melt . . .