More than any other Spring 2013 collection, we can look to Edun for a strong conscientious presentation of contrasted viewpoints. What we mean by this is that there is no other brand that consistently — and, as a rule of thumb — reinvents the way in which we can wear globally-sourced, nature-inspired fabrics and textures in the context of what's fashion-forward and beautiful. Today, we witnessed the latest reimagination: a cool mix of army-green utilitarian pieces (zippered vests, cargo trumpet-hem skirts, and camo-printed trousers) against sexier bralette tops, draped chiffon tops, and patchwork corseted dresses. Among our favorites spotted on the runway? A double-zippered olive-hued shiftdress (that's just begging to be worn with a pair of sexy reptilian-print ankle-strap sandals) topped our list. It's official: we deem this lineup Spring's sultry safari adventure. Catch up on our show breakdown below — then, click through to see Edun's latest offerings in full.
- Trends: Military-inspired cuts, subtle embellishments (but silver sequins are in), wide silky trousers, and cutouts galore.
- Colors: Navy blue, olive green, brown, white, black, midnight gray, silver, and hints of purple.
- Key Piece: We're obsessing over the deep-V plunge romper — complete with sexy bralette peeping through — and slouchy blazer to finish, which acted as a slightly more tailored touch.
- Accessories: Reptilian-printed sandals that popped up in simple ankle-strap incarnations and sexier gladiator cage versions, arm wraplets, and grommet-infused belts.
- Who Should Wear It: We could picture front-row attendee Alicia Keys in one of the more skin-baring mesh tops or stylers like Moda Operandi's Taylor Tomasi Hill in one of the slick army-green cargo jackets.
"What girl doesn't love the shiny bits?" asked Edun founder Ali Hewson backstage before her brand's Spring 2013 show, referring to the judicious sprinkling of sequins designer Sharon Wauchob applied to her utilitarian-minded collection.
The sustainable brand's newest offering ranged from olive drab jackets with plenty of functional zippered pockets to flirty printed dresses, camouflage trousers, and bralette tops that were simultaneously sweet and tough. Straddling the dichotomy between those two feelings requires a lot of stretching, but Wauchob accomplished it by pairing girlie flourishes (a bow here, a ruffle there) with hardworking elements like elastic straps and open crochet work that looks like netting. Hewson's beloved sequins married the hard and soft metaphors perfectly: they were applied to the seams on a jacket and as pocket panels on a strapless black dress.
>> Designer Sharon Wauchob takes her Edun girl on a punk rock safari for Fall 2012. "I was trying to show the modernity of Africa, connected to an urban environment," the designer explained. To that end, artfully draped, formfitting silk dresses were splashed with vibrant tribal prints, tops and sweaters were patterned in zebra, and — for contrast — boxy baseball-coats, pleated skirts, and wide trousers were cut in textured leather and lush plaid wool.
Bono and wife Ali Hewson's elevated eco-conscious clothing brand showed off a darker mood this season, but not to worry, the presence of Edun's signature exotic prints abounded in pops of silky fuchsia and electric blue combos. Even as the first model took her turn on the runway, the clothes delivered a strong message: the Edun girl, as the program notes, "has taken her punk rock roots on safari." With that said, this is one urban-infused African safari trip we've ever embarked upon. Among the most prevalently featured prints were zebra, leopard, gazelles — reincarnated into prettily draped shoulder dresses, loud shirt dresses, and even twist dresses. To add a layer of functional Winter warmth into the mix, Edun's Fall '12 lineup showcased boxy ribbed turtlenecks, leather slickers, and a plethora of structured, tough-girl overcoats. Cold weather, beware — this cool mix of animal-inspired patterns and chunky outerwear packs a seasonal punch.
- Trends: Graphic animal prints, leather, and oversized turtlenecks.
- Colors: Pops of electric blue, neon green, bronze, black, navy blue, fuchsia.
- Key Piece: The silky, relaxed gazelle-printed blouse paired with slouch black pants.
- Accessories: Utilitarian-inspired black ankle boots.
- Who Would Wear It: The fair-trade fashionista á la Stella McCartney and Charlize Theron.
>> Edun Announces 2009 Loss Going Into First Fashion Week Presentation — Edun's new creative director, Sharon Wauchob, is now not only saddled with the task of pulling the socially conscious label into more fashionable territory, but also bringing it into the green: the company has declared an $8.7 million dollar loss for 2009 (as compared to $4.6 million loss recorded in 2008). Wauchob shows her first collection for Ali Hewson's (left) LVMH-backed brand on Sept. 11 during New York Fashion Week — also marking the first time Edun is holding a runway presentation. [WWD]
>> Edun has finally ended their search for a creative director, annointing Sharon Wauchob with the task of infusing more fashion into their offerings. As brand cofounder Ali Hewson put it, "Sharon was the one that stuck with us more so than anybody else, due to her thoughtfulness, her obvious talent and just a feeling she is really growing into something. This is her time. She’s of the 21st century in a big way.”
Wauchob will continue to design her own line, and her first Edun collection — which LVMH took a 49 percent stake in last year — will be for the Spring 2011 season. In the meantime, she will be traveling extensively between New York and Paris, as well as Africa and Peru — the latter two to work with factory workers, as Edun was founded with the intension of creating trade opportunities for developing areas of the world.