Cynthia Steffe has given us more reasons to love its feminine offerings. For Fall '10, creative director Shaun Kearney dreamed up a collection of buttery soft leather, tweed, and delicate silk. Taking on a feminine aviation-inspired theme, he created shift dresses, flirty skirts, and bombers reminiscent of a modern day Amelia Earhart. Thigh-high tights, tweed, and wool also lent a sweet school-girl vibe. For all the party girls, body-con printed minidresses — something for everyone. Check out our top 10 looks from the collection now!
Ever since designer Cynthia Steffe left her namesake brand in December 2006, the label has been going through an identity crisis. But today, after a full year on the job, creative director and executive vice president of design Shaun Kearney has taken the brand in a sophisticated direction. "The contemporary market as a whole is much more sophisticated and edgy than it once was," said Kearney. "For this collection we worked to play with the hard and soft elements."
What's more, there are plans to expand Cynthia Steffe globally and to branch out into new product categories. Kearney has also changed the label's logo — once orange and white — to black with the Cynthia Steffe logo printed in metallic gold. There have also been early conversations about an e-commerce site, as well as freestanding stores. Exciting changes, can't wait!
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