Shoshanna Lonstein Gruss

Swimwear

Swimming With Shoshanna

Um, isn't Shoshanna hot?

Um, isn't Shoshanna hot? And buff? Just had to point that out before we continue swimming with Shoshanna. I don't know about you, but I'll take swimwear advice from a successful designer, mom, and hottie. Here, Shoshanna answers our questions about how revealing a swimsuit should be, what it was like collaborating with Charlotte Ronson on their swim collection, and the best beach coverups.

How revealing should a swimsuit actually be?

Bust coverage test: Three-fourths of the bust should be covered, leaving only a swath of cleavage. The thicker the strap that attaches the bust to the rest of the suit, the more likely it'll stay in place as the day goes on. If you opt for a bandeau top, which is often strapless, nothing should be squeezing out the top or the bottom. Boy shorts offer great coverage on the bottom if you're active, but they're far from being a universally flattering style.

What was your favorite part of collaborating with Charlotte Ronson on Made With Love?

Getting to spend some time together was the best part. We have always played nicely together and get along great. It was very satisfying for both of us to see everything come together and to love everything!

What was the biggest challenge?

Finding time — we are both so busy!

Will this be an ongoing collection?

I know it will be, we have already finished the second collection.

To keep swimming and to see some of my favorite Shoshanna items, read more

Swimwear

Swimming With Shoshanna

It's bikini season and you know what that means .

It's bikini season and you know what that means . . . it's time to decide on your Summer '09 swimwear look. I've been really into prints lately — loud, bright, saucy prints. What's your style du jour? If you need any enlightening or encouraging, we've got swim pro designer Shoshanna Lonstein Gruss to deliver some Fab swimsuit tips. Also, if you're in NYC, head over to 231 W. 39th Street, Suite 422, to find 75 percent off Shoshanna Collection and Swimwear. Sale ends Thursday at 5:30 p.m. Now, let's dive into Shoshanna's swim tips!

How many swimsuits do you own?

I own way too many swimsuits to count!!! All Shoshanna, of course!!!

What are the key swim trends to look for this Summer?

Look for bright pop colors like neon pink, orange, and green. Tribal prints are popular as well as ditsy floral prints, big bohemian florals, and graphic black and white.

How do you prevent swimsuit wedgies?

Prevent wedgies by wearing the right size. Not too big and not too small. Should be snug, but not tight.

What advice do you have for a girl who isn’t comfortable with her beach body?

A bathing suit is a bathing suit, it’s never going to cover that much! You can do lots of things to cover up area’s you are insecure about. Throw on an Elizabeth and James button down, Anlo jean shorts, or a Mexican embroidered dress. If you are insecure about your bottom, thrown on a cute skirt. If you want to cover up your arms, a 3/4 sleeve tunic will do just the trick. Also, accessorize your outfit with some beachy jewelry, like gold necklaces or bangles to look super chic.

To read more of Shoshanna's tips, read more

Celebrity

CelebStyle Smarts

I just love it when the weather warms and celebrities start dressing cuter.

I just love it when the weather warms and celebrities start dressing cuter. This week brought out a bunch of stellar looks, from Claudia Schiffer's sleek suit look to Shoshanna Lonstein Gruss's sweet-cum-tough outfit, to Rachel Bilson's quirky dress. Take my quiz to see how closely you were paying attention to the stars.

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Celebrity Style

Celebrity Style: Shoshanna Lonstein Gruss

I'm normally not a fan of baby pink, but I may have to broaden my color horizons after seeing designer Shoshanna Lonstein Gruss.

I'm normally not a fan of baby pink, but I may have to broaden my color horizons after seeing designer Shoshanna Lonstein Gruss. The designer attended the Valentino: The Last Emperor event in an outfit that pleases both her naughty and nice sides. Her soft pink dress and statement necklace are the highlights, but the Helmut Lang draped leather jacket, ankle-strap sandals, and shimmery clutch reel in much-needed depth. Should you wear baby pink, consider toughening it up, Shoshanna style.

Check out CelebStyle for lots more celebrity street style!

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