Sigrid Agren

Gucci Fall 2011 Campaign with Abbey Lee Kershaw, Joan Smalls
Gucci

A Look at Gucci's Moody Fall 2011 Ad Campaign with Joan Smalls and Abbey Lee Kershaw

>> Gucci's Fall 2011 ad campaign — shot by Mert Alas and Marcus Piggott and featuring Joan Smalls, Sigrid Agren, Emily Baker, and most prominently, Abbey Lee Kershaw — achieves a watercolored effect by way of projected images.
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>> Gucci's Fall 2011 ad campaign — shot by Mert Alas and Marcus Piggott and featuring Joan Smalls, Sigrid Agren, Emily Baker, and most prominently, Abbey Lee Kershaw — achieves a watercolored effect by way of projected images.

 

 

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Prada

>> Sigrid Agren Is Back in the Game —Sigrid Agren, who skipped the Spring 2010 runway season and had nary a magazine editorial for a few months there, has reappeared.  First, a shot in Vogue Italia's expansive, extensively-cast 80-page January 2010 editorial, and then yesterday, she appeared on the Prada Men's Fall 2010 runway in Milan — slightly blonder — as one of a handful of female models sporting Miuccia's Pre-Fall 2010 women's collection.
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>> Sigrid Agren Is Back in the Game —Sigrid Agren, who skipped the Spring 2010 runway season and had nary a magazine editorial for a few months there, has reappeared.  First, a shot in Vogue Italia's expansive, extensively-cast 80-page January 2010 editorial, and then yesterday, she appeared on the Prada Men's Fall 2010 runway in Milan — slightly blonder — as one of a handful of female models sporting Miuccia's Pre-Fall 2010 women's collection. [Fashin]

2010 Spring

>> Three Models Supposedly Skipping Fashion Month for Studies, A Fourth May Also Be Taking a Break —Although it's possible that they still may pop up in Paris or Milan, three top models: Sigrid Agren, Toni Garrn, and Georgina Stojiljkovic are all supposedly skipping out this season to focus on their studies.
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>> Three Models Supposedly Skipping Fashion Month for Studies, A Fourth May Also Be Taking a Break —Although it's possible that they still may pop up in Paris or Milan, three top models: Sigrid Agren, Toni Garrn, and Georgina Stojiljkovic are all supposedly skipping out this season to focus on their studies.  And Gucci face Myf Shepherd — who surprisingly only walked eight relatively low-profile shows (except 3.1 Phillip Lim) in New York and so far none in London — has apparently said that she's thinking of taking a break, as well. [Styledotcom Twitter, TFS, Frockwriter]

Michael Kors

>> Models Missing from the New York Runways: An Update —With only one more day of New York Fashion Week to go, a number of top models still haven't set foot on a catwalk.  Anja Rubik finally appeared at Michael Kors this morning — so did Carmen Kass and Jacquetta Wheeler — but Catherine McNeil — who is supposedly booked all through the New York shows on another job — Toni Garrn, Lara Stone, Anna Maria Jagodzinska, Sigrid Agren — who's rumored not to be doing any shows this season — Tanya Dziahileva, Raquel Zimmermann, and Georgina Stojiljkovic are all totally MIA.  In other modeling news, Jessica Stam joined the increasingly large number of models bleaching their hair — she debuted the new hue today at Anna Sui.
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>> Models Missing from the New York Runways: An Update —With only one more day of New York Fashion Week to go, a number of top models still haven't set foot on a catwalk.  Anja Rubik finally appeared at Michael Kors this morning — so did Carmen Kass and Jacquetta Wheeler — but Catherine McNeil — who is supposedly booked all through the New York shows on another job — Toni Garrn, Lara Stone, Anna Maria Jagodzinska, Sigrid Agren — who's rumored not to be doing any shows this season — Tanya Dziahileva, Raquel Zimmermann, and Georgina Stojiljkovic are all totally MIA.  In other modeling news, Jessica Stam joined the increasingly large number of models bleaching their hair — she debuted the new hue today at Anna Sui. [Fashin]

New York Fashion Week

>> Jourdan Dunn Not Walking, Sigrid Agren May Not Be Either; Daul Kim Switches Up Hair —Despite rumors otherwise spurred by the appearance of her show card, Jourdan Dunn's agency Women has confirmed she will not walk this season.
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>> Jourdan Dunn Not Walking, Sigrid Agren May Not Be Either; Daul Kim Switches Up Hair —Despite rumors otherwise spurred by the appearance of her show card, Jourdan Dunn's agency Women has confirmed she will not walk this season.  Now, word is another model may be sitting out as well: Sigrid Agren.  Daul Kim, who is walking, just switched her long bleach blonde hair for a shorter cut and more natural color. [The Cut, TFS, Next Models Blog]

Stella McCartney Finds a Place for Bambi and Friends in Her Fall 2009 Ad Campaign
Stella McCartney

Stella McCartney Finds a Place for Bambi and Friends in Her Fall 2009 Ad Campaign

>> Stella McCartney has never been secretive about her love for animals, but in her Fall 2009 campaign, she's making the message pretty clear: Sigrid Agren, who was photographed by Ryan McGinley (putting in his second season for the label) in the woods of Worcestershire, England, is surrounded by a live dear or fox, plus an overlay of Disney's Bambi and friends.  “I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney explained.
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>> Stella McCartney has never been secretive about her love for animals, but in her Fall 2009 campaign, she's making the message pretty clear: Sigrid Agren, who was photographed by Ryan McGinley (putting in his second season for the label) in the woods of Worcestershire, England, is surrounded by a live dear or fox, plus an overlay of Disney's Bambi and friends. 

“I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney explained.  “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi.”  The campaign was styled by Jane How and the art direction was done by McCartney's in-house team team and Partner and Partner in London instead of M/M Paris, who she's used in the past.

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Stella McCartney's Fall 2009 Ad Campaign Features Bambi
Fashion Flash

Stella McCartney Makes Bambi Her Fall Muse

Stella McCartney's Fall '09 ad campaign is like a scene out of a Disney cartoon.
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Stella McCartney's Fall '09 ad campaign is like a scene out of a Disney cartoon. That's because, along with model Sigrid Agren, it features the adorable Bambi. "We wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi," the designer said. The ad, which debuts in magazines in September, was shot in a forest in Worcestershire; Bambi and gang were added later in the studio. So why Bambi? "I'm a huge Bambi fan, and the film reminds me of my mum." Aw. What do you think of Stella's Fall ad?

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Sneak Peek! H&M Fall '09
sneak peek

Sneak Peek! H&M Fall '09

We're in the thick of Summer (bask), but one must focus on the fashion horizon.
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We're in the thick of Summer (bask), but one must focus on the fashion horizon. Let H&M's Fall collection, modeled by Sigrid Ågren, inspire. Silhouettes are experimental — surprised to see some cocooning — there's a definite '80s influence, and layered wooly knits actually make me miss cozying up in the cabin. Colors are serious; black and neutrals are balanced with brown and jewel tones. These angular images, shot by Peter Gehrke, teach keen styling and layering techniques. Ombre also makes a cameo — I kinda love these dip-dyed khakis. I also sense a slight disheveled chic Burberry vibe. When dissected, there's something for every cuddle bug. See the full Fall lineup.

Fab Ad: Chloé Fall '09
Poll

Fab Ad: Chloé Fall '09

I once spoke of the fashion metamorphosis of the house of Chloé and its ad campaign transformation.
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I once spoke of the fashion metamorphosis of the house of Chloé and its ad campaign transformation. I feel like when it comes to ads, Chloé has done it all: streets, deserts, beach, and now Spanish wheat fields. This is the second major ad campaign for designer Hannah MacGibbon, and she has stuck with photographer Mikael Jansson. What she hasn't stuck with are the same models as Spring. Instead of Anna Maria Jagodzinska and Toni Garrn, she chose Kasia Struss, Sigrid Agren, and Karlie Kloss. Do you dig this or is it way too au naturel?

TFS

Hannah MacGibbon Trades in Flax for Wheat with Chloe's Fall 2009 Campaign
Chloe

Hannah MacGibbon Trades in Flax for Wheat with Chloe's Fall 2009 Campaign

>> Hannah MacGibbon has a serious fan of her work in Chloe Sevigny, who has been spotted at a number of events in different shades of the same scalloped Chloe shorts suit, but when it comes to her ad campaigns, she sticks with photographer Mikael Jansson.  For her second major season campaign, instead of flaxen-haired Anna Maria Jagodzinska and Toni Garrn, MacGibbon went with the darker-haired Kasia Struss, Sigrid Agren, and Karlie Kloss, who contrast against the Spanish fields they were captured against in April, as styled by Marie Amelie Sauve.
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>> Hannah MacGibbon has a serious fan of her work in Chloe Sevigny, who has been spotted at a number of events in different shades of the same scalloped Chloe shorts suit, but when it comes to her ad campaigns, she sticks with photographer Mikael Jansson.  For her second major season campaign, instead of flaxen-haired Anna Maria Jagodzinska and Toni Garrn, MacGibbon went with the darker-haired Kasia Struss, Sigrid Agren, and Karlie Kloss, who contrast against the Spanish fields they were captured against in April, as styled by Marie Amelie Sauve.