>> Nathalie Rykiel Partnered with H&M Because They Were Copying Her —If you can't beat H&M, join them, is Nathalie Rykiel's attitude. Nathalie, currently in New York to launch the Sonia Rykiel for H&M knitwear collection, admitted when prompted that H&M, before their partnership, had used her designs. "Yes, of course! They copy me all the time! Finally I said, 'Look, if you want your girls to wear Sonia Rykiel from H&M, let's let them have the real thing!'" The collection's launch is tonight at Bobo in the West Village, with Chanel Iman making her DJing debut on deck. When WWD asked Chanel about her favorite workout song, she replied: "I don’t work out." [Nylon, WWD]
Sneak Peek! Sonia Rykiel For H&M
In the midst of the giant horse heads and fireworks at the launch extravaganza in Paris, it was hard to get an intimate look at the items in Sonia Rykiel's H&M collection. Don't fret — here's the first round of goods for you. In stores this Saturday, Dec. 5, Rykiel's Parisian chic is translated into retro bras, undies, garters, robes, and jams. This black and blue bra and the black sheer robe would serve as daring innerwear-as-outerwear pieces. Oh, Santa baby.
H&M Launches Sonia Rykiel Lingerie Collection with Paris Parade Blowout

>> Last night, shortly before the Victoria's Secret Fashion Show aired on television, another mass retailer was holding its own lingerie fashion show — live — in Paris. Jean Paul Gaultier, Nadja Auermann, Ellen von Unwerth, Eva Herzigova, and Marie-Ange Casta (younger sister of Laetitia) gathered at the Grand Palais last night for the Sonia Rykiel for H&M launch party, complete with an eleven-story high Eiffel Towel replica and models dancing, swinging, and even biking on the extravagant parade floats that puttered down the runway in front of the 2,000-odd guests. Surveying the extravaganza — which included fireworks set off inside — Haider Ackermann put it best: "So much for a crisis.”
The lingerie portion of the collection is in stores this Saturday, Dec. 5, and the parade provided the first glimpse of the knitwear portion, out Feb. 20.
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Lara Stone, Caroline Trentini, and Anne Vyalitsyna appear in the Sonia Rykiel for H&M campaign.
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Source: Getty
