We're taking a cue from Rag & Bone's Spring/ Summer 2012 and showing you how to wear surf-inspired pieces at the Quiksilver Women's store in Malibu. Whether you want to slip into some sporty separates, channel a little Navajo-cool, or style up your surfwear for a night out, we've got three standout outfits for inspiration. On Allison McNamara: Quiksilver Women
>> Our new favorite bracelets don't just look chic — they also give something back. Pura Vida was founded by two friends who, while on a postgraduation surf trip in Costa Rica, became enamored with the local artistans' brightly colored bracelets and decided to sell them back home in San Diego. Now, the company is just over a year old and a runaway success; the bracelets (priced $5 to $12 each) sell at over 700 stores across the US — including Nordstrom and American Eagle Outfitters — as well as on the Pura Vida website, and the company currently employs 25 artisans in Costa Rica full-time to create 15,000 bracelets a week. "Now the bracelets are everywhere and we see strangers wearing them — at bars, restaurants. The connection we feel when that happens is so sweet," Pura Vida cofounder Griffin Thall says. In addition to providing work for artisans in Costa Rica, Pura Vida also donates 1 percent of its profits to The Surfrider Foundation. Here, we've rounded up some of our favorite pieces from the collection — click through to shop them all.
At left: Pura Vida bracelets layered with watches and other pieces, as spotted at a recent market appointment in New York City.
Perfect tans; salt-soaked, natural waves; and cool, sporty suits. No wonder we all covet the classic wave-rider aesthetic. We saw a sophisticated rendition, thanks to fashion photographer Greg Kadel's editorial for Vogue Spain, and that chic take seems to be holding as Michael Kors featured a surf theme for his Resort 2012 collection. Whether it's a fashion-meets-function rashguard, neoprene beach bag, or a pair of boho-cool woven wedges, effortless surf style is easy to attain. For all of you beach babes having neoprene dreams this Summer, here are 10 great pieces that will help you capture the ultimate surfer-girl style.