UK Style by French Connection

Jaime King and Nicky Hilton Wear UK Style by French Connection's $99 Cheetah Dress
Fashion Flash

Found! Jaime and Nicky's $99 Sequin Cheetah Dress

To celebrate the launch of UK Style — a collaboration between French Connection and Sears — celebs and models, including Agyness Deyn, attended a party in at the Lexington Social House in Hollywood.
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To celebrate the launch of UK Style — a collaboration between French Connection and Sears — celebs and models, including Agyness Deyn, attended a party in at the Lexington Social House in Hollywood. Our favorite moment occurred when Jaime King and Nicky Hilton showed up in the same sequin cheetah-print dress from the collection. It just so happens we drooled over this dress when we wrote about the best Spring collaborations. If you would like to get in on the sequin leopard fun, this dress is $99 and shoppable right this moment at Sears.

Sears and French Connection Team Up For a Clothing Collection
Fashion Flash

French Connection + Sears: A Match Made in Fashion Heaven?

Sears and French Connection couldn't be any more different, but as the saying goes, opposites attract.
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Sears and French Connection couldn't be any more different, but as the saying goes, opposites attract. The former is launching UK Style by French Connection, a clothing and accessories line that will be sold exclusively at Sears stores and online starting March 2011. "We really looked at what French Connection has represented for 40 years, and liked a lot of the styling and where the brand is headed . . . We want to start gaining some consideration among young people," said John Goodman, executive vice president of apparel and home.

As for the selection, here are two super cute sequin frocks. "Will they be edgy and over the top? No. But there will be some styles that are very fashion relevant." The best part? The price tags won't hurt your wallet. Sign me up.