Mulberry has a new take on Spring '10 — it's all about whimsical fun. The ad, shot by Steven Meisel, features Sasha Pivovarova and Viktoriya Sasonkina posing against a carnival-inspired backdrop compete with carousel horses, magic fun-house mirrors, and wild hair. I love the youthful aura and how the pastel colors provide perfect contrast to Mulberry's buttery soft Alexa bag. What do you think of this playful ad?
>> Steven Meisel co-opted the Twitter phenomenon for the last Vogue Italia issue of the decade — December 2009 — and rechristened Twitpic "Meiselpic" for his purposes. Inside the issue he wrote to his 20 model "followers" under a blurred portrait of himself — surprising, as the photographer is reclusive and does not like to be photographed himself —"Feeling a touch swine flu . . . so not coming to work today. I'm sending you some clothes . . . wear what you like, Meiselpic it back to me. xxSteven." What comes next — and is featured on the cover — are twenty pages of model self-portraits in the style of Twitpic. Lara Stone took the below picture of herself and "Twittered" underneath: "I love my new boobs. Werk!!" A pregnant Gisele snaps herself in lingerie, covering up her bump, and "Tweets": "Privacy is beautiful!" And Freja Beha Erichsen, who's not known to be a Meisel favorite, makes a surprise appearance, as well.
>> IN THE LOOKING GLASS —The upcoming June 2009 issue of W features a 30-page editorial: a portfolio of the season's best new faces, as chosen by Craig McDean, with Karlie Kloss and Sigrid Agren heavy on rotation; appropriately, Sigrid is said to have her first major cover out this week. Four girls are rumored not to have made the final cut, but Ranya Mordanova, Rose Cordero, Madisyn Ritland, Bara Holotova, Jourdan Dunn, Viktoriya Sasonkina, Karlie Kloss, Amanda Laine, Imogen Morris-Clarke, Dorothea Barth Jorgensen, and Nimue Smit all did — Models.com has a trio of previews. [Models.com, Models.com, Models.com, NY Model Management]
Alberta Ferretti's Spring campaign is a roaring '20s-lover's fantasy. Amid a sea of futuristic and beachy ad campaigns, it stands out for being incredibly lavish and old-fashioned. If I could, I would jump into the photos to stand beside Kinga Rajzak, Mina Cvetkovic, and Viktoriya Sasonkina, as they drink and dance in their gorgeous flapper-inspired outfits. Judging from the countless champagne flutes and rose petals, a more-than-good time was had by all. Are you digging Steve Meisel's work?
>> The third time was the charm for Costello Tagliapietra yesterday — after starting and stopping the runway music two times, the second of which included dimming the lights, the show finally got under way for the third and final time an hour after its scheduled start. Lucky for Jeffrey Costello and Robert Tagliapietra, their designs made it worth the wait.
Their tailored lady got some edge, courtesy of Philip Crangi's black leather accessories and an airbrushed-on tattoo . Each girl sported a blue anchor with her initials under it, Miu Miu Fall 2008-style, to match the designers' own anchor and initial tattoos, and Christina Kruse got to show off the big cobra tattooed on her arm. An unconventional fabric choice — ultrasuede — gave a matte contrast to all the shiny charmeuse, and unexpected color combinations gave a real zing to the lineup. The only major problem came from the shoes, made by Giuseppe Zanotti for the show — a lot of girls had trouble navigating them, and Georgina Stojilkovic came close to falling.
>> BLOWING THE COVER —With the exception of the July 2008 issue, Vogue Italia's cover stories have been very staid and buttoned up in the past few months — Linda Evangelista's turn as a duchess in June, the funereal tribute to Yves Saint Laurent in August — and so far, Viktoriya Sasonkina's September 2008 cover is no exception. Miuccia Prada's prim Fall 2008 collection must have really set Steven Meisel's mood for the past few months . . . [Women Management]
>> If you're going to spend a lot of time bored on the subway, why not do it for pay, and look fabulous while you're at it? That must have been stylist Edward Enninful's concept for the Fall 2008 Alberta Ferretti campaign, which features Anna Maria Jagodzinska and new talent Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina juxtaposed in jewel tones with jaded expressions affixed on their faces. The best shot Steven Meisel captured has to be of Siri, slumped over in plastic chair.