WWD

Rooney Mara has been tapped by fragrance giant Calvin Klein as the face of the brand's latest fragrance: Downtown. The announcement came last night during Calvin Klein's Cannes party. "I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances," Rooney told WWD. "The Downtown fragrance holds true to the chic, confident, and simple feeling of the Calvin brand." And with notes of bergamot, violet leaf, incense, and velvet musk, as well as Downton's bright fuchsia bottle, Rooney's statement couldn't be more true.

Rooney's stint as Calvin Klein's Downtown chick includes TV spots directed by David Fincher, print ads shot by Jean-Baptiste Mondino, and a huge social media push. "We want to create a dialogue with consumers," Marc Rey, president of Coty Prestige US, said. Rooney's character for the campaign is a young woman who plays by her own rules. The fragrance is set to drop in select global markets in July, with US consumers getting their first glimpse in September.

Fifty years after the arrival of the original Estée Lauder scent, Youth Dew, the brand is launching a new note in fragrance. Already a powerhouse in the beauty industry, the iconic company has been surprisingly absent from the fragrance arena in the last decade. Its last scent, Beyond Paradise, was released back in 2003. So, the arrival of Modern Muse this September is right on time. "This is the most important fragrance moment we've had in a decade," Jane Hertzmark Hudis, global president of the Estée Lauder brand, told WWD. "Modern Muse captures what it means today to be independent and confident in one's own sense of self and style."

The scent is a mix of jasmine and woodsy notes with lavender, lily, patchouli, and vanilla. It seems a coincidence that its spokeswoman for the campaign is Arizona Muse, who inked a deal with the brand last Spring. You'll notice Arizona wears a multitude of bows in the print and television spots (and there is one on the Modern Muse bottle itself). The bows actually honor the nine muses exalted by ancient Greek artists and philosophers. Arizona Muse plus the mythological muses yield one inspired perfume.

Michael Kors ruled the runway last year as the most-searched online brand, and in 2013 he is planning to reign in the beauty aisle by adding color cosmetics to his fashion empire. The line is divided into three distinct collections: sexy, sporty, and glam. Each segment will offer a customized fragrance, lipstick, lip gloss, and two nail polishes. "I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things — it's just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with color and with fragrance?" Kors told WWD.

The brand's new beauty lineup will also include body care and sun items like bronzer, bath beads, self-tanner, and dry oil. "At the end of the day, I try to take a woman and make it easy for her in general," he said. "I wanted to do the essentials — the things you absolutely have to have to represent that mood. Not because someone told you 'Oh, you have to have it.'" Launching in August, the products will be available at Macy's and Michael Kors stores nationwide.

Fashion brand Ruffian is making it even easier to get its eccentric runway manicures at home with a new nail polish collection. The lacquer line will be released with the help of Birchbox this Fall, according to WWD. But this week, Birchbox Facebook fans will get to vote on their three favorite shades to be shipped in the September box. The starter hues include Delirium (a vibrant plum), Fox Hunt (a burnt orange), Lady Alabaster (a pastel lavender), Venus in Fur (a muted champagne), and Hedge Fund (a forest green).

Designer Brian Wolk also hopes to retail in stores beginning this September, too. The debut will be timed with Ruffian's Spring 2014 showing during New York Fashion Week. The brand is already known for its extensive nail designs on the runway, and last year it collaborated with MAC on half-moon tips. This news is just the most recent in a long list of high-fashion designers jumping on the nail craze, including Oscar de la Renta, Marc Jacobs, and Jason Wu.

Carly Rae Jepsen is moving on from her hit "Call Me Maybe" into a new beauty deal with Burt's Bees. The singer will be the face of the new Güd Red Ruby Groovy line, and the first celebrity spokesperson for the natural-beauty brand. Burt's Bees hopes her strong pull with Generation Z, along with her social media presence, will bring their products into a younger demographic.

The new line will include a shampoo, conditioner, lotion, and body wash all retailing for $7 each. The scent is filled with fruity notes of grapefruit, black currant, apple, mandarin, and papaya. "I've always been attracted to things that smell feminine, and I like things that are energizing," Carly Rae told WWD. "I feel very womanly, and it makes me sort of ready to take on more."

• Sarah Hyland scores a beauty deal with Calgon — WWD
• Jennifer Lawrence looks striking in her new Dior ads — HuffPost Style
• The most iconic bald moments in history — The Cut
• The top makeup trends to try for Spring — Allure
• Simple twisted styles to try from buns to braids — Real Simple
• Glimpse the campaign for Nina Ricci's new scent — The Fashion Spot
• Behold the best bobs in Hollywood — Real Beauty
• How to cut your nail-drying time in half — Refinery29
• Whip up a DIY hair gel that's all natural — Naturally Curly
• Find out what cleansing waters are and how they work — YouBeauty

Between being named the new face of Aveeno, becoming co-owner of Living Proof, and also having time for a day job, acting, Jennifer Aniston is one busy woman. As her ad campaign for Living Proof starts to make its debut (shown above) in the March issues of magazines on newsstands now, Jennifer gets candid about the importance of a good hair day. "For me and a lot of girls, hair is a big deal," she told WWD. "There are a lot of greater trials of the world, but ask any girl — it's one of those boxes you check off. If that means having a better hair day, that goes a long way."

Considering Jennifer's hair has been a hot topic since her Rachel days on Friends, partnering with a brand devoted to good hair makes a lot of sense. "When I'm into something, I love sharing it with other people," she said. "I'd be talking about this even if I wasn't involved, because for me and a lot of girls, [hair] is a big deal." This was the exact reason she also got her longtime stylist and friend Chris McMillan on board with Living Proof, too. He styled her hair for the shoot and is now also the brand's official celebrity stylist.

But what made her such a believer? "With some products you can put it in your hair for a week and it will look fantastic," she said. "And then it starts shooting you in the foot. Or your hair looks greasy the next day from silicone or something you don't even know is in there. This still performed over a three-month period on a movie set, where your hair gets a lot of wear and tear."

As for her acting career, Jennifer is currently filming a project in Greenwich, CT, which she referred to as a '70s prequel to the movie Jackie Brown. And she's also signed on for a new movie, She’s Funny That Way, with Owen Wilson, Jason Schwartzman, and Cybill Shepherd. While she has plenty of acting projects for now, Jennifer hopes to make waves as a director, too. "Absolutely, that is 100 percent in my future," she said.

These stories and more here, in our daily news roundup.

• Katie Grand, Editor-in-Chief of Love, says that this month's Kate Moss shoot with Tim Walker taps into her love of British models: "I don’t think they take the whole modeling thing so seriously and generally know how to have a good time," she commented. [Nowness]
  

• Keep an eye out for Karlie Kloss and Pastry Chef Christina Tosi, who will be handing out Karlie's Kookies from a "Kookie Truck" at Lincoln Center on Wednesday. [PS Fashion News Inbox]
  

• 3.1 Phillip Lim tapped Alexis Bittar to design a custom pair of earrings for today's runway show. [WWD]
  

• Are flash-sale sites losing their luster? A few industry experts think so. [WWD]
  

• Countess Louise J. Esterhazy, who wrote for WWD in the '70s, has returned to the publication with a monthly column. Her first piece recounts an evening she once spent with Coco Chanel. [PS Fashion News Inbox]
  

• Julia Restoin Roitfeld, who had daughter Romy last May, will soon launch an online publication dedicated to motherhood. [Telegraph]
  

• Asos is offering a 25 percent discount just for college students until midnight tomorrow. [Asos]
  

• Have We Met Before, the short film for Donna Karan's new line of hosiery will star Angelica Houston. [New York Post]
  

• In other Donna Karan news, the designer has teamed up with Rent the Runway to design an exclusive collection of rentable eveningwear. [Rent the Runway]
  

• Nail aficionados rejoice, there's a new magazine just for you — WWD
• Celebrity-loved luxe skin treatments you should try — Allure
• 7 beauty treatments that require the help of a professional — HuffPost Style
• Style your brows for the illusion of brighter eyes — The Beauty Department
• How to protect your blowout while you sleep — The Fashion Spot
• Sweet scents to consider for Valentine's Day gifts — Real Simple
• Face powders that are road-tested and editor-approved — The Cut
• Scoop these products; they could be aphrodisiacs — The Blush
• The way to wear beach waves in Winter — YouBeauty
• How to keep curls looking their best while you travel — Naturally Curly