ad campaign

Model Hannah Holman stars in Alexander Wang's first advertising campaign. The images, photographed by Dan Jackson for T by Alexander Wang, will be plastered around downtown Manhattan—East Village, Lower East Side, and along Grand and Crosby Streets—as part of a new guerrilla marketing campaign for T. Wang hasn't ruled out expanding the theme to other cities, but noted, "Right now New York City is where it’s at. This is our home.” Posters hit the streets Monday February 1.

Fiscal responsibility might have been the impetus for Angela Missoni's decision to feature photographs of a real-life family dinner as the house's spring advertising campaign, but the outcome looks anything but low budget. We love seeing the whole Missoni-clad clan gathered around the dinner table and lounging on a zigzag print sofa. Photographed by Juergen Teller at the family home in Sumirago, Italy, the images feature three generations of Missonis and will break in February fashion titles this month.

Source: Juergen Teller for Missoni

When you purchase an item from the Gucci Tattoo Heart Collection, 25% of the sale will go directly to the UNICEF program that supports orphans and children living with HIV and AIDS in Africa. We're happy to see that so many companies are giving generously this season, despite losses due to the weak economy. Singer Rihanna was chosen as the spokeswoman for the campaign as her energetic personality, youthful attitude, and personal style embody the right spirit for this collection. Last night, in New York, an event was held to celebrate the launch of the collection. To see a photo gallery of the event, click here. To see images from the ad campaign and products from the Tattoo Heart Collection, click here. To watch behind the scenes videos, click over to Gucci.com.

For fall and holiday, Lucky Brand is turning to its artisan roots. We just received a press release for Lucky Brand's fall and holiday ad campaign and, as often as we dismiss these efforts because we know the news will turn up in a million places on the same day, we felt like this endeavor was something pretty neat for the brand. Lucky Brand has found an eclectic group of interesting artists and creative people, with the help of Gen Art, to feature in their upcoming campaign. They said of the campaign, "Lucky Brand has always been inspired by the idea of serendipity and possibility. The possibility that you can pursue your passions, and, with a little luck thrown in, live your dream. The artisans we feature in our campaign inspire us because they are following their passions, often times despite hardship. We find, in general, the people who wear our brand are a soulful bunch. The company itself is an eclectic, soulful, group who doubles as employees by day and musicians or artists by night." Which we think is really sweet and should, no doubt, give the brand some special attention this season. The handful of other companies who have employed similar tactics, like Uniqlo or Nike, have, as far as we can tell, been successful with their campaigns. Showing models who are attractive for their moral fiber and extracurricular efforts always, as we know, strikes a chord with the consumer. The first glance at the campaign, shown left, and below, our roundup of some current Lucky Brand duds we'd put our stamp on.

As the tension between the scarcity and demand for animal skin mounts, animal prints are riding on the coattails of the debate. Leopard prints are becoming increasingly more popular and from Spring 08 to Fall 08 and we think it's actually one print that feels fresh, particularly for summer. We like a woman who doesn't associate summertime with baby doll dresses and bohemian prints. We like a woman who, even in ninety degree weather, can pull off a leopard print cardigan, bowler hat, and crisp pair of jean shorts. A.P.C.'s Spring 08 collection definitely has this flavor, and the model they've used for the ad campaign is a perfect fit. Thick eyebrows, little makeup, and an unsmiling 'even though I'm at the beach, doesn't mean I'm going to wear a sarong' attitude, make us feel like Spring 08 will actually bring a different aesthetic than the countless nautical/bohemian/aviators and a bathing suit-summers of year's passed.




Links:
Network partner Pink Rock Candy on Leopard prints
Network partner She Finds on Oscar de la Renta and animal prints.
Network partner Shoewawa on leopard print pumps at a decent price.
And...check out our original Coutorture editorials!