ae

Eco

Shop in Good Conscience: American Eagle's FEED Totes

We wholly support FEED organization's mission to feed children in need around the world.

We wholly support FEED organization's mission to feed children in need around the world. American Eagle partnered with FEED to create their FEED Guatemala bags ($39.50), where $10.50 of each bag sold goes to supplying micronutrient supplements to three Guatemalan children for a year. That these brightly woven ikat bags provide such a positive service to children, whilst filling our more mundane schlepping needs, makes them a feel-good must have.

2011 Summer

Sneak Peek: American Eagle's Summer '11 Collection

Outside a heavy wet snow fell, but inside American Eagle's New York showroom it felt like a beach in Costa Rica, complete with cute guys serving breakfast burritos.
Get a Sneak Peek at American Eagle's Summer 2011 Collection

Outside a heavy wet snow fell, but inside American Eagle's New York showroom it felt like a beach in Costa Rica, complete with cute guys serving breakfast burritos. AE debuted its Summer collection with the theme "Take the new path," which we interpreted to mean the shortest path to the beach in some faraway place. It was a global-minded collection of casual, beachy separates and ethnic-inspired accessories. Embroidered peasant tops, baja knits, and sundresses are meant to be thrown over your bikini and layered with beaded necklaces, while your brightly woven bag will be filled with a wide-brim hat and a cute pair of espadrilles with a floral tie. We love the recurring global theme for Spring! Mark your calendars: the collection will hit stores beginning in April.

Fashion Flash

Fab Flash: American Eagle + New Media

Clothes are no longer American Eagle's sole interest.

Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.

Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!


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