We wholly support FEED organization's mission to feed children in need around the world. American Eagle partnered with FEED to create their FEED Guatemala bags ($39.50), where $10.50 of each bag sold goes to supplying micronutrient supplements to three Guatemalan children for a year. That these brightly woven ikat bags provide such a positive service to children, whilst filling our more mundane schlepping needs, makes them a feel-good must have.
Outside a heavy wet snow fell, but inside American Eagle's New York showroom it felt like a beach in Costa Rica, complete with cute guys serving breakfast burritos. AE debuted its Summer collection with the theme "Take the new path," which we interpreted to mean the shortest path to the beach in some faraway place. It was a global-minded collection of casual, beachy separates and ethnic-inspired accessories. Embroidered peasant tops, baja knits, and sundresses are meant to be thrown over your bikini and layered with beaded necklaces, while your brightly woven bag will be filled with a wide-brim hat and a cute pair of espadrilles with a floral tie. We love the recurring global theme for Spring! Mark your calendars: the collection will hit stores beginning in April.
Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.
Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!