Gwyneth Paltrow has been named the 2008 ambassador for the Key to the Cure campaign with Saks Fifth Avenue. Paltrow will be the sixth Oscar-winning actress to become the ambassador to the program, which has raised over $28 million for cancer institutions.
The actress, who lost her father from the disease in 2002, stated, “If there is anything I can do to help raise money, especially with a charity like this, I will. I read about the charity and how aggressively they are trying to find a cure, not only for women’s cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It’s an issue that touched me in a lot of ways.”
Karl Lagerfeld has created this year's T-shirt to benefit the campaign. The $40 tee features two arrows crossing on its front with a heart, and illustration of the designer himself on the back. Items will be available Oct. 16-19 at Saks stores, Off 5th Stores, and Saks.com.
To see more more images from the star-studded campaign, read more