>> First Look: Catherine Holstein for Evisu —After Paper, Denim & Cloth and Earnest Sewn co-founder Scott Morrison was brought in as creative director to revamp Japanese denim brand Evisu, he in turn asked Catherine Holstein to oversee a new range of Evisu women's apparel for Fall 2010. Alongside the requisite denim (designed by Ben Smith, formerly of Earnest Sewn, Helmut Lang and Rag & Bone), Holstein created slouchy sweatshirts, oversized button-downs, and cozy scarves. Fashionista has a peek at the lookbook. [Style File, Fashionista]
We've been smitten with Catherine Holstein since she first landed on the Fashion Week circuit three seasons ago. Her easy, sophisticated clothing has made her one to watch and her shows--packed with editors, models and industry folk--are a sure testament to that fact. This week, we caught up with Holstein for quick interview...
What was the inspiration behind the Fall 2009 collection? The inspiration behind the fall collection was "vagabond, creature of the night." The idea of just passing through town to town with no home or destination, just a suitcase. I suppose I'm kind of a loner so it felt natural.
This Fall you lowered your price point slightly. Can you tell us what led you to make that decision and whether your line will stay within that range? I offered some items for a lower price than last season such as t-shirts and flannels. We wanted to branch out to a larger demographic. We will continue to offer these pieces (and hopefully more!) every season. Our main goal is to price 90% of the collection under $1000 retail, which is proving to be hard for a small designer, but we are finding ways.
What is a typical work day like for you? A typical work day consists of waking up at 8 o'clock, in the office by 9:30. Once I am in the office its usually answering emails and phone calls, resolving with some sort of crisis (I have gotten really used to that!), working on my boards, and dealing with a severe amount of anxiety. I usually leave around 6:30 on a slow day in the middle of the season. Around show time, it can go all night.
Any clues on what we can expect to see this Spring 2010? Easy, breezy everyday wear for women. Clean, yet eclectic. Lots of neutrals with hints of color. I love spring, it's my favorite for design. I wear spring pieces all year round. A pair of black tights and some cashmere can make anything go into winter, so I'm more in touch with that season. Fall can be a bit confusing for me.
Where do you see your brand going in the next few years? I would really like to evolve into a brand that offers an array of classic tailored and drapy pieces for women. I guess what I mean is I would like to be the go-to designer for sophisticated, yet playful garments that can be implemented into anyone's wardrobe. My overall goal is for my collection to be inviting. So we shall certainly see what happens...(it's been a pretty crazy ride so far!)
If you like to experiment and you need a good deal, be sure to check out Buy Definition's Spring Cleaning sale. It's filled with charming designer pieces that have off-kilter flair. This Catherine Holstein Pleated Gold Skirt ($213, originally $426) is one of the many magnificent items. The large pleats, high shine, and short hemline make it a must-have.
For more great deals, check out SaleHabit.com!
Last week, we checked out New York designer Catherine Holstein's Fall 2009 collection in the showroom. Holstein lowered her price point this season meaning that there were less ornate details and more bang-for-buck pieces. Most exciting to us was an oversized boyfriend jacket which will retail for around $300. Only time will tell if Holstein will stick with this plan, her Spring 09 offering was one of our favorites from the season but perhaps it makes more sense to sell at that heavenly Topshop price point. Check out our snapshots from the showroom and her Fashion Week presentation in the gallery below.
No, we're not talking about our grainy photos, we're talking about instances of real-life affordability on the catwalks. Last night, at Catherine Holstein's presentation, we were told that the designer's price point has lowered this season. While there were some murmurs of criticism, most of the young gals were talking hurriedly about which pieces they would buy. As for other examples, we saw Abaete's Payless range on the catwalk just a few hours ago. To us, the chain-wrapped ankle boots and platforms looked just as chic and, at times, difficult to walk in, as anything.
02/12/09 New York. Photos by Coutorture.com.
We all knew this was coming and now it's time to open up about it--this season's sample sales are going to be, to put it mildly, a vortex of indulgence. Hurt by consumer's lack of spending this season, retailers will be pulling out all the stops in order to move merchandise. Many designers who don't typically partake in such spectacles are being forced to corral the masses and mark their Fall 08 goods down significantly. You could say that the inauguration of these events will take place this weekend, with Lucky Magazine's 5th annual Lucky Shops event at the Metropolitan Pavilion. Brands like Eskell (whom we love), Vena Cava, Geren Ford, and See By Chloe are participating with markdowns up to 70 percent. Tomorrow also marks New York darling, Catherine Holstein's first ever sample sale, which will run through the weekend. Our suggestion? Set aside a fixed amount of money and shop wisely. If you're not in New York, never fear...there's always e-commerce.
I have never tired of yellow. Actually, it was really big for a while and then it sort of went by the wayside. Leave it to Liv to bring it back in a cool, casual way. Her wide legged Seven Georgia jeans look comfy, but her yellow Catherine Holstein cardi (with black buttons) makes her pop. With tot in tow, she delivers personal style with funky mirrored aviators and her favorite leopard print APC bag.
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