Just when we thought the celebrity cover girl trend was here to stay, recent reports suggest designers are going back to their roots choosing models over the latest Hollywood "it" girl. "Actresses are fantastic, but they’re not models and it’s not easy," Stefano Pilati said. "[Actresses] have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait." That said, most European designers chose to feature top models such as Daria Werbowy, Raquel Zimmermann, and Natalia Vodianova in their upcoming Fall '10 campaigns. "What I need to focus on is an attitude, and this comes from a great, experienced model," Pilati said. "[Models] can feel the clothes and make them relevant from a fashion point of view." However, American brands are said to prefer celebrities over models and are predicted to continue the trend into the coming season. This one's a toughie; would you rather see models or celebs in fashion ads?
One of our favorite celebrity model ads of '09 was Emma Watson for Burberry — that, we all agreed on. Emma is a great fit for the brand: modern, cool, classic beauty. We're happy to share that Emma once again stars in the house's Spring ads, brother in tow. The up-and-coming 17-year-old Alex Watson makes his modeling debut alongside his sis, with Mario Testino behind the lens. Shot in London, the set was made to look like an 18th century townhouse. Some rock royalty are also in the mix: musicians George Craig and Matt Gilmour, the son of Pink Floyd’s David Gilmour. Though the images are pretty bag-heavy, they are bold, yet breezy. Thoughts?
Actresses have long crossed over to genres other than acting — modeling being one of the most relevant. This year, more than a handful lent their pretty faces to ad campaigns of some of the most recognizable brands. The biggest celebrity models of '09 were Madonna for Louis Vuitton, Lily Allen for Chanel, and Scarlett Johansson for Mango. And how can we forget Eva Mendes's steamy hookup with Calvin Klein. Refer below for the hottest celebrity models of '09.
- Scarlett Johansson for Mango
- Eva Mendes for Calvin Klein Underwear
- Lily Allen for Chanel
- Madonna for Louis Vuitton