denim trends

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No Matter the Time of Year, Jeans Are Always in Season

Woolite® wants you to declare your love for your favorite pair!

Woolite® wants you to declare your love for your favorite pair! You could win a trip for two to New York City and $2,000 to spend at the hottest boutique shops in the city.* Take our two-question quiz below and tell us about your favorite denim duds.

*NO PURCHASE NECESSARY. Runs 5/2/12 to 6/15/12. Open to US Residents, age 18+. To enter and for Official Rules, visit facebook.com/WooliteUS.





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Remember the Day You Found That Perfect Pair of Jeans?

The ones that fit in all the right places?

The ones that fit in all the right places? The ones that are great for day or night? Show those perfect jeans the love they deserve — with Woolite®, your detergent will love those jeans just as much as you do.

Check out our video tribute to the perfect pair of jeans. Then, give your jeans the shout-out they deserve on Facebook. Help end the torture of fading, shrinking, and stretching that other detergents can sometimes cause to your beloved jeans. You could win a trip for two to New York City and $2,000 to spend at the hottest boutique jean shops in the city.* Long live your jeans!

*NO PURCHASE NECESSARY. Runs 5/2/12 to 6/15/12. Open to US Residents, age 18+. To enter and for Official Rules, visit facebook.com/WooliteUS.

POPSUGAR Fashion

Hot Celebrity Denim Trends You Need to Try!

It's no secret, celebrities love their denim!

It's no secret, celebrities love their denim! Dressed down for a day of errands, or styled up for a hot date night, denim is so versatile and can be worn for many different occasions. Take a style cue from a few of our favorite trend-setting celebrities, like Cameron Diaz, Rihanna, and Reese Witherspoon, and opt for a pair of white skinnies, a denim skirt, or keep it all-American cool with a pair of jeans and a white tee! On Allison: TopShop dress

How to Wear Denim on Denim

Perfecting the denim-on-denim trend can be tricky, so FabSugar shows you three effortlessly cool ways to wear this trend!

Perfecting the denim-on-denim trend can be tricky, so FabSugar shows you three effortlessly cool ways to wear this trend! The key to this look is finding denim washes that contrast well. Whether you want to go all out in head-to-toe denim, or want to ease into the trend with subtle denim accents, there is something for everyone!