design piracy prohibition act

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Do You Care About Design Piracy?

There's nothing wrong with indulging in a few designer-inspired items every once in awhile, but is it OK to buy a blatant designer knockoff?

There's nothing wrong with indulging in a few designer-inspired items every once in awhile, but is it OK to buy a blatant designer knockoff? We think not, and designers, like Proenza Schouler's Jack McCollough and Lazaro Hernandez, are looking to protect themselves in such situations with the Innovative Design Protection and Piracy Prevention Act. “The fashion industry is already a tough business, and it is getting tougher because of piracy,” said Hernandez on behalf of the CFDA, further noting that Proenza Schouler spends about $3.8 million a year to produce its collections and $320,000 to produce a fashion show.


If passed, the bill would cover “deliberate copies that are substantially identical to the protected designs” and would provide protection to designers for three years. “Our designs are born in our imagination. We create something from nothing at all,” said Hernandez. “By far the majority of apparel is based on garments already in the public domain. Nothing about the proposed legislation will change that. Nobody will ever be able to claim ownership of the t-shirt or pencil skirt. This bill is intended to protect only those designs that are truly original.” Tell us, do you care about design piracy, or is it all about getting a designer look for less?

Fashion Flash

Fab Flash: Senate Bill Targets Knockoffs

Fashion designers may finally get what they've been longing for: a law to protect their fashion designs from being knocked off.

Fashion designers may finally get what they've been longing for: a law to protect their fashion designs from being knocked off.

Yesterday, Senator Charles Schumer presented his Design Piracy Prohibition Act, which aims to protect original fashion designs for three years after they are registered with the U.S. Copyright Office. Current law only protects creative ornamentation (meaning it is virtually impossible to protect a whole piece of clothing), and current trademarks only protect brand names and logos.

Under the new legislation, however, designers would be able to photograph the front and back of whatever they wanted to protect, send the images to the copyright office, pay a fee of about $30, and the design would be registered. Already existing designs would not be covered.

If the bill goes through, it will be interesting to see how this affects the future of certain companies, as well as the availability of so-called fast fashion! I know you all love our Looks For Less, like the one above...thoughts?