eve & a

Celebrity Designers

Update! More Dish on Whitney Port's Eve & A Collection

Just as the first ad for Heidi Montag's collection surfaces, more details on Whitney's Eve & A line appear — coincidence?

Just as the first ad for Heidi Montag's collection surfaces, more details on Whitney's Eve & A line appear — coincidence?

Not that it matters, I'll take Whitney's collection over Heidi's any day. Due this Fall, she'll show us 20 pieces including a $195 hooded wool jacket that transforms into six different shapes, a $50 slip with corset detailing and a ruffled hem, and a $100 wool skirt with an adjustable hem.

Whitney came up with the label's name by combining her middle name with the first letter of her co-creative director's name. Her chosen color palette is heavy on the black and grey, with punches of purple and her favorite color pink tossed in for good measure. This flowered look to the left has my attention so far . . .

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Celebrity Designers

On Our Radar: Whitney Port's Eve & A Collection

Whitney Port is becoming the third The Hills star to launch a clothing line, following after The Lauren Conrad Collection and Heidi Montag's Heidiwood.

Whitney Port is becoming the third The Hills star to launch a clothing line, following after The Lauren Conrad Collection and Heidi Montag's Heidiwood.

Whitney's focus is on her new contemporary line Eve & A, which will launch with 17 pieces of party-worthy dresses, tops, and jackets in the Fall. She is designing the clothing with the help of co-creative director Adrienne Baravetto, and is backed by her father Jeff Port, who owns an apparel company. I think this collection promises to be the most successful out of the three.


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