Leave it to perpetually cool brand Rag & Bone to make a serious entrance across the pond. Not only are the British-bred designers David Neville and Marcus Wainwright a day away from cutting the ribbon on their first European store in London's Chelsea neighborhood, they're also getting ready to launch Rag & Bone's first-ever ad campaign — starring Kate Moss, no less. Dressed in dark leather wares, hot pants, and fishnet stockings, Kate effortlessly embodies both the Rag & Bone boys' English heritage and the no-frill ethos they have meticulously cultivated since the line's inception in 2002. Wainwright added, "It was just them on a derelict London street — Kate with minimal makeup and Craig [McDean, the photographer] with a handheld camera and natural light." While tomorrow's UK store opening is certainly higher up on the current celebration docket, the brand's long-awaited campaign is set to appear in the September issues of Vogue, Vanity Fair, The Paris Review, and more. Are you excited to see Rag & Bone's Fall ads?
Proenza Schouler just released its Fall ad that is bursting with enough color to remind you cold weather doesn't always mean darkness. The vibrant campaign, shot by Willy Vanderperre, features polish beauty Zuzanna Bijoch wearing some of Jack McCollough and Lazaro Hernandez's most memorable modern tribal motifs from the collection. To complete the chic downtown-girl appeal, make-up artist Hannah Murray douses Zuzanna's lips in a matte red hue and gives her hair a wet-look finish. Take a look at one more picture from the campaign, then give us your verdict.