Today, H&M released its Fashion Against AIDS collection to raise awareness and funds for HIV and AIDS. This time around, the collection was inspired by global influences and is filled with brilliant colors, patterns, and prints created by international artists and illustrators. Not only are these pieces fashion-forward and fun, but 25 percent of the sales will go directly to international youth HIV/AIDS awareness projects. We've rounded up our favorite pieces from the collection — watch today's Fab Flash to see them all. On Allison McNamara: Madewell top, [BLANK NYC] pants.
Selma Blair, Leigh Lezark, Keri Hilson, Akon, and More Get Together For H&M's Fashion Against AIDS Collection
H&M turned up the volume for its fourth Fashion Against AIDS collection with a cool unisex collection featuring a top-notch list of supporters including Selma Blair, Leigh Lezark and her Misshapes crew, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, and Shiloh Fernandez. "I think it's really fitting that this collection is androgynous in style since the disease affects both men and women," said Selma Blair. "It's a universal thing and we are all in this together. It's a disease that can be avoided and it's especially tragic when our ignorance keeps us from safety."
The H&M Fashion Against AIDS collection will be available in H&M's Divided department starting April 26, with 25 percent of sales donated to the charity Designers Against AIDS (DAA) and various international HIV/AIDS prevention projects. Check out the celebs and musicians in the lookbook, plus a piece-by-piece breakdown — including prices — of every item in the collection!
Too late for Coachella but just in time for Glastonbury, H&M launches its first collection targeted to summer music festivalgoers. From the leopard print sleeping tent to fringe-trimmed tunics, the groupie gear is all here.
Women's clothing includes the aforementioned fringed tunics, denim cutoff shorts, sequin-embellished peasant tops, t-shirt dresses, and paisley-printed minis—all accessorized with chunky bangles and gladiator sandals. For him, there are slim-cut blazers, graphic tees, and biker jackets. Proving they thought of everything, H&M also created a collection of camping essentials like sleeping bags, overnight totes, and a leopard print tent.
The music festival lineup will go on sale May 20 as part of the retailer's annual Fashion Against AIDS effort, and a quarter of sales will be donated to youth HIV/AIDS awareness projects.
Source: Dan Mårtensen/H&M
We've already let you in on H&M's first-ever festival collection, via a first look at its Fashion Against AIDS campaign. But wait — there's more, lots more. For your viewing pleasure, a peek at the hippie-chic collection, piece by piece. The vibe is easy and edgy with full-on artsy appeal that feels so one-of-a-kind. It's built to mix and match. Plus, the line is designed to take you from beginning to end of your concert stay, complete with sleeping bags, a tent, and cool headphones.
We're privy to H&M's yearly Fashion Against AIDS campaign. But this year, not only is H&M sending us, BuzzSugar, and three lucky readers to the Coachella Music Festival, but H&M is also debuting a dedicated hippie chic collection to the cause. Launching May 20, H&M’s first festival collection will donate 25 percent of sales to youth HIV/AIDS awareness projects. The collection will encompass the entire festival experience — from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex. Ann-Sofie Johansson, H&M’s head of design, describes, “For me, festivals are unique and inspirational places, as they unite both music and fashion. To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me. And it’s very important to make people aware of HIV and AIDS. We want to contribute in the fight against the disease by donating a portion of the sales from this collection.” Did I mention Lou Dillon and Lizzy Jagger model the fest gear?
H&M is no stranger to philanthropy. Like in the past, the retailer has collaborated with major celebrities to fight AIDS. This year, the likes of Estelle (left, whose tee says Life is too short, have sex, be safe), Katy Perry, Dita von Teese, Roisin Murphy, and Cyndi Lauper have lent their drawing skills to sassy t-shirts whose 25 percent of sales will be donated to youth HIV/AIDS awareness projects.
"The designs have a real '80s feel to them. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection," said Ann-Sofie Johansson, H&M head of design. The tees hit your local H&M's DIVIDED department May 28.
To see more celebs and their tees, read more
Celebs like Rihanna, Jade Jagger, Good Charlotte, Scissor Sisters, and Timbaland are all teaming up with H&M and Designers Against AIDS (DAA) to launch a clothing collection for guys and gals comprised of T-shirts, tank tops, and hooded sweaters. The goal is to spread awareness about HIV/AIDS, which affects many young people between the ages of 15 and 24.
The "Fashion Against AIDS" collection will be available at H&M's Divided departments starting February 2008. All the garments feature a print; some are subtle and some are loud, so choose the one that suits your style.
To see more from the collection, read more