Featuring Society for Rational Dress, Grai, Raquel Allegra. Los Angeles 03/13/09. Photos by Frazer Harrison/Getty Images.
Calling all budding fashion designers: Gen Art will start taking submissions for its International Design Competition come Monday, Jan. 19. The winner in each category — women’s ready-to-wear, eveningwear, avant-garde, menswear, and accessories — will be gifted a $5,000 Award for Design Excellence. Eligible participants include student designers and those with less than seven years experience designing under their own name. According to sources, past competitions bolstered the careers of Peter Som and Laura and Kate Mulleavy of Rodarte. Deadline for submission is March 17.
With each piece hand-printed or digitally printed from original artwork, it's no wonder designer Jennifer Jennings caught the eye of Gen Art and subsequently revealed her newest collection at their San Francisco fashion show this season. The Spring 2009 collection is inspired by simple geometric forms which are repeated and printed in eye-catching colors. The silhouettes are simple but the originality of the prints is striking. In New York, you can find Serial Cultura at Lower East Side boutique TG-170. Check out the Spring 2009 look book, right here.
Ideeen's Spring 2009 collection was based on a dream, with each delivery marking a different stage in the experience. The collection starts out with powdery nudes and soft, feminine layering. Next, elements of darkness follow the cloud-like beginning and bring the collection into a stage where draping, color, and print are experimented with. The New York-based Japanese design duo behind this brand, Junko Hirata and Atsuko Yanase, met when they were working for designer Catherine Malandrino. With just a few seasons under their belt, Ideeen has received critical acclaim from both buyers and press. To see the Spring 09 look book, click here. To see our video of the Spring 09 Ideeen collection as part of Gen Art's runway show, click here. Check out our gallery below for pictures of the collection In The Showroom.
These two sisters, Julia and Natalia Alarcon, have experience at Oscar de la Renta and Phi to back them up--though their design experience only began in 2005, when they enrolled at Parson's New School together. We first heard about their line, Lialia, at the Fresh Faces Gen Art fashion show this season. Lialia started the show off on a strong note and we were intrigued by the duo. Today, while going through the lovely brands at Edite Showroom, we met Lialia again. This Spring 09 there were no washed out colors or unabashed silhouettes, the mood was decided and strong--something we are not surprised to see from a two Oscar de la Renta and Phi alums. Click below to see our showroom snapshots of the Spring 09 Lialia collection, and, click here for the Fresh Faces Gen Art Spring 09 video clip.
Gen Art & Soy Joy Presents "Fashionably Natural." Los Angeles Spring 2009 Fashion week hosted by Maggie Gyllenhaal, on October 9, 2008 at the Petersen Automotive Museum, Los Angeles, California
At last night's Gen Art show the last of the young designers to send their Spring 09 collections down the catwalk was JF & Son. Theirs came last thanks to an added bonus: you could buy three looks from the collection immediately. So, between shows this morning we skipped over to Yoox and saw the beaded garments (JF & Son just came back from India, it so happens) that looked so nice on the runway last night. We have to say, we were tempted to impulse shop. Alas, the draw.
We'll be bringing you video of the GenArt show shortly, but, if you just can't wait, you can snack on a little instant gratification a la Yoox e-commerce.
How often are you guaranteed a cool party? As you all may or may not know, I spent a good chunk of my years in New York City. My early twenty-something years. Needless to say, I had a lot of fun. And once I discovered Gen Art I learned that their events would be guaranteed fun.
They recently featured yours truly in a Gen Art Pulse email newsletter so I'm sharing the love with this advertorial. So check it:
Gen Art is a non-profit organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. And, they throw way fun parties! With offices in New York, LA, San Francisco, Miami and Chicago they produce over 100 events annually ranging from a week-long film festival to star-studded fashion shows, DJ competitions, art exhibitions, multi-media events and more. Basically, it's a really cool organization that throws red carpet events that are seemingly intimidating to attend, but actually aren't.
If you live in any of the above cities you can become a member and experience a guaranteed cool party. Whether you're into fashion (duh), music, art, film, or all of the above, Gen Art is an awesome organization to get involved with. My favorite events to attend: the film screenings & shopping events!
If you don't live in the above listed cities, you can read their online magazine, Gen Art Pulse, for cool stuff relating to design, fashion, film, leisure, music, travel and more.