go go green

Eco-conscious ladies who love fashion, here's a new brand to know. Vicarious by Nature is a line of organic contemporary clothing that's soft, comfortable, and totally effortless. Its Spring '10 wares include everything from basic tees to neon tanks to easy dresses. I particularly dig this gray and white colorblock tank. What's more, VBN supports great causes like Econation and Ocean Conservation Society, so you can feel good and look good by shopping.

To see more from Vicarious by Nature, read more

There are many fashion layers to the fabulous Emma Watson. Of course, we love her as the face of Burberry, but we also enjoy seeing her eco-conscious side. Since we first announced her collaboration with organic line People Tree, we couldn't wait to see what the British beauty would come up with. Well, the wait is over, and we're officially smitten with her cute collection — modeled by the designer herself — of skinny jeans, striped tops, chic shorts, and flirty frocks. I love the timeless hues of red, gray, white, and blue, and the casual yet refined silhouettes. I can totally see myself rockin' these organic looks, can you?

To see more of Emma modeling for People Tree, read more

It seems we're not the only ones going back to basics. Australian brand Sosume, headed by managing director Alex Trimmer, is right there with us. Airy tees, t-shirt dresses, cotton harems, and layered tanks are what it's serving up for Spring. As for the color palette, black, white, and soft grays all ensure a fashion-forward feel. All Sosume garments are made with organic and natural fabrics in Australia; you'll definitely feel that once you put the clothes on. What's more, three percent of proceeds from each piece is donated to various charities that aid sustainable practices.

To see more from Sosume's Spring '10, read more

While she was also serving as Burberry's beloved muse, Emma Watson hooked up with People Tree to design a 100 percent organic and fair trade cotton capsule collection. Two looks have been released and they look promising! But beyond the fashion, Emma wants to hear your questions about fair trade. Curious why she's so passionate about it? Why she chose People Tree? What fair trade fashion even means? All you have to do is film yourself asking her your question, then email the MPEG to askemma@peopletree.co.uk. Get more info here.

Susan Woo is new in fashion town so let's welcome her. The designer received her BS in fashion design and business, then put her degree to practice at Louis Vuitton, Derek Lam, and Chanel. Not bad. Because Woo has major love for fashion and the environment, her entire Fall collection is made from 100 percent all-natural and sustainable fabrics — organic wool, cottons, and cashmeres. Yet another example of eco being chic. Both day and evening options range from $345 to $1,250 and are currently available at H Lorenzo and Kaight in NYC.

To see a few more Susan Woo looks, read more