POPSUGAR Style & Trends

Who Runs the World: Beyoncé Sings New Song in H&M's Summer Commercial

Marisa Tom — Thu, 25 Apr 2013 09:14:16 PDT

H&M has tapped Beyoncé to be the face of its Summer campaign. And with her Mrs. Carter world tour under way, today marks the simultaneous launch of the singer's H&M commercial, too. The video, along with the campaign images, show Beyoncé lounging on the beach in the Bahamas, looking (not surprisingly) amazing in a flurry of H&M swimwear and beachy cover-ups. But here's the best part: the commercial also features her new song, "Standing on the Sun," which feels (and sounds) just as Summer-perfect as the pieces she's wearing. Click on for a look at the commercial, plus the latest campaign images, inside the gallery.

Jessica Stroup Shows Off a Festival-Ready, Coachella-Approved Look

Chi Diem Chau — Thu, 04 Apr 2013 09:21:54 PDT

With Coachella about a week away, we've been on the hunt for some fun festival-inspired looks for what's guaranteed to be a weekend filled with stylish eye candy, music, and lots of dancing. In comes Jessica Stroup to the rescue: the actress made an appearance at the H&M Conscious Collection event in San Francisco looking like a bohemian beauty in her high-low ivory lace H&M dress and cowboy boots. Between the vintage-inspired lace and perfectly rugged boots, we can easily picture ourselves prancing around the festival grounds in a similar look. In fact, all you need is a diaphanous little lace dress, cowboy boots, and if you really want to take your festival style up a notch, finish the look with a pretty braid. Even if Coachella isn't in the cards for you this year, this sweet dress and boots pairings is just as ideal for a weekend brunch date or a casual day in the city. Shop our similar shopping picks below!

H&M Designs Gowns and Tuxedos For Its Conscious Exclusive Collection

Chi Diem Chau — Tue, 19 Mar 2013 13:20:53 PDT

H&M is going full steam ahead with its eco-conscious efforts in 2013. Following the launch of its global recycling program and more casual Conscious Collection, the retailer will be furthering its sustainability message with the release of its Conscious Exclusive line, featuring sustainable red-carpet-worthy options for the party season ahead. "I love how this collection has pure glamour and style, and is made from more sustainable materials," said Ann-Sofie Johansson, H&M's head of design. "It's natural to think about sustainability, and to have it at the heart of our work." The collection features womenswear and menswear options ranging from embellished cocktail dresses to three-piece tuxedos made from eco-friendly textiles like organic cotton and recycled polyester. The Conscious Exclusive collection will be available beginning April 4 in select stores worldwide and online. See the full collection now.

Slip Into Spring With These Must-Have Leather Jackets

Allison McNamara — Wed, 13 Mar 2013 11:57:14 PDT

Leather jackets are a wardrobe essential that will instantly add a cool edge to just about any outfit. While many people save leather for cooler months, the Spring runways showcased an abundance of leather offerings ranging from jackets to skirts. We've rounded up our favorite Spring leather jackets on the market right now; just watch to see our top picks! On Allison McNamara: Armani Exchange dress.

H&M Hosts a Stylish Night at the Global Green USA Pre-Oscars Party

Chi Diem Chau — Thu, 21 Feb 2013 07:44:17 PST

The green carpet at last night's H&M and Global Green USA pre-Oscars party showed off another helping of amazing party looks thanks to the impeccably dressed celebrity crowd. Never one to shy away from daring looks, Miranda Kerr hit the (faux) grass with husband Orlando Bloom wearing a printed crisscross, cutout dress from Peter Pilotto's Spring collection. Meanwhile, Sophia Bush opted for a modern H&M white suit paired with nude Christian Louboutin pumps and a pink beaded clutch. Emmy Rossum channeled Old Hollywood glamour in an elegant draped gown, while Helen Hunt shimmered in a metallic lace dress. See every up-close detail in the slideshow now.

H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

Chi Diem Chau — Tue, 22 Jan 2013 06:56:34 PST

H&M has chosen Vanessa Paradis to channel a little bit of that je ne sais quoi for its eco-friendly Spring '13 Conscious collection campaign. “I try my best to shop consciously, and vintage is very much part of my wardrobe," said Paradis. "I love the style, and it works in an eco-friendly way because I like to use and reuse old clothes.” The ad campaign features Paradis wearing an array of the Swedish retailer's eco-friendly wares, tropical-floral-print trousers, pretty sundresses, and utilitarian-inspired tops made out of materials such as organic cotton, recycled polyester, and Tencel. H&M wasn't joking when it said it was going to focus on sustainability in 2013. The Conscious collection will be available in late March, just around the same time its recently announced global recycling program is set to launch in stores as well. Check out more images from the campaign, plus pieces from the collection, in the slideshow now. Do you like what you see?

Kristen Stewart Pumps It Up in Leather and Louboutins

Chi Diem Chau — Mon, 10 Dec 2012 08:04:21 PST

Does she ever stop? Kristen Stewart has been on a stylish streak, and her latest appearance in San Francisco for the screening of On the Road at Skywalker Ranch showed off yet another covetable look to steal. For the occasion, Kristen wore a pair of slick faux-leather H&M pants, a slouchy white tee, and BCBG Max Azria blazer. While we might expect Kristen to finish off her ensemble with laid-back sneakers, the actress amped up her style cred in a pair of red hot Christian Louboutin pumps, a bold lip, and subversive gold wrap bracelet. And might we add - how perfect is this look for the holiday party season? We love her high-low styling here; if you do too, shop similar looks below.

H&M Launches a Global Clothing Recycling Program

Chi Diem Chau — Fri, 07 Dec 2012 07:52:00 PST

Fast fashion and recycling don't usually go hand in hand, but H&M is making a (green) effort with the announcement of a global recycling program called ICollect. Beginning February, ICollect boxes will be placed in all H&M stores around the world for customers to donate bags of used clothing - in any condition - which will then be recycled and made into new textiles. As an added perk and incentive, the retailer is offering a 15-percent discount off any item of clothing when you donate. "Our sustainability efforts are rooted in a dedication to social and environmental responsibility," said CEO Karl-Johan Persson. "We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M." The brand has reportedly tested out the ICollect initiative in Switzerland for the past year, which garnered positive results. To top it all off, the brand is aiming to use only sustainable cotton in all of its collections by 2020. Are you impressed by H&M's eco-conscious efforts?

First Look! H&M Heads West For Its Spring '13 Collection

Chi Diem Chau — Tue, 20 Nov 2012 16:50:01 PST

Take a mental break away from the cold and check out H&M's Spring '13 collection. Culling inspiration from the Wild West, the collection features a cool range of embellished jackets, faux leather embroidered skirts, studded vests, and sheer printed maxis that are sure to draw out your inner bohemian persona. With H&M bargain prices, we can't think of a better way to test out the hot trend made popular by Isabel Marant. After all, doesn't every girl need a red tasseled miniskirt in her life? What's more, sportier offerings, like metallic polka-dot drawstring shorts and printed bomber jackets, are perfect pieces for the season ahead. See our top three looks below, then click the slideshow to see the complete lookbook.

From the soft off-white hue to the gold trim embellishment, we can't think of a reason why we shouldn't swap out our regular gray hoodie for this much cooler, dressier option.
We can't resist this fun red tasseled miniskirt, perfect for Summer cocktails, parties, and so much more.
We love the idea of pairing this billowy white top with skinny black trousers and point-toe pumps for a breezy work look.

Solange Knowles Pairs a Printed Pencil Skirt With Bold Sandals

Mandi Villa — Fri, 02 Nov 2012 13:25:42 PDT

Solange Knowles solidified her title as mixed-print master pairing a purple and yellow geometric pencil skirt with a matching blouse, both by H&M, while spinning for its latest store opening in Mexico City. This isn't the first time we've spotted the starlet working a print-on-print ensemble; from New York Fashion Week to the American Ballet Theatre, this girl is clearly a fan of bold numbers, and we can't get enough of her brilliantly styled looks. Solange completed her latest printed pairing with colorblock Fendi sandals, full luscious locks, and a punchy red lip. Channel this mixed masterpiece with a printed pencil skirt, a coordinating blouse, and colorblock sandals for a stunning look that's so hot everyone at the party will be coming to you for fashion advice.