One glimpse at Emma Fletcher's designs for Lyell and you get the sense that she takes her job very seriously.
One glimpse at Emma Fletcher's designs for Lyell and you get the sense that she takes her job very seriously. Her Ecco Domani Fashion Foundation win proves that she does outstanding work. The Australia native also owns a small boutique in NYC's Nolita neighborhood called Lyell, which stocks rare vintage finds from European designers, as well as her own vintage-inspired merchandise. We recently caught up with Emma to pick her brain. A few Fab words, if you will . . .
What’s the biggest lesson you’ve learned in the last year?
Up until recently, which I don't know if it's out of fear or a innate wanting to be out on my own, I always aimed at only wanting to make clothes for myself and for the store. Keeping everything nice and simple. But as more interest and demand is coming my way, I understand the value of having a show, and expanding Lyell's reach. The award has really forced me into a whole new realm of exposure that is as equally scary as it is exciting. The big lesson is it pays to be involved and talk to people and get help.
To read more of Emma's interview and to see more of her creations, read more