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Here to help you kick-start your warm-weather wardrobe is Madewell's new Spring catalog stories. The latest installment features Ruby Aldridge working it in the brand's latest wares. This season, Madewell's all about mixing stripes with florals, lace with denim, and cute tees with silky skirts — all with a sportif twist. With pastel baseball caps, skateboards, and backpacks serving as accessories, it's clearly looking like a casual cool season to come. Click on to see the latest from Madewell, plus covet-worthy denim (highlighting its namesake line, its Rivet & Thread heritage capsule collection, and ultraluxe handmade pieces from Chimala) from the first catalog installment.

Spring is practically synonymous with florals — this time around, we're looking to seven stylish celebs to offer up fresh ways to work the pattern into our mix right now. It's as easy as swapping out your wintry denim and leather for garden-party-inspired pants or jeans, à la Jessica Alba, Jayma Mays, and Erin Heatherton. If you're more of a dress kind of girl, mimic Aubrey Plaza or Anne Hathaway's ensembles; or if you want just a hint of the pattern, turn to Elizabeth Olsen's colorful tee or Kate Bosworth's textured miniskirt to experiment in small doses. Whatever the day of the week — or the occasion — we've got the celebrity-approved styling inside. Get a zoomed-in view of seven Spring-ready outfits when you click on.

It's not the first — in fact, it's the third time! — Madewell's joined forces with Keds, giving us another limited-edition lineup of classic kicks to further our sneaker obsession. Think sweeter (not quite as sporty as the velcroed, high-top wedges making the rounds lately) with florals, polka dots, eyelet, and geometric diamonds among the five styles available. Born from the heritage brands' accessible, feminine aesthetics, they're sneakers that marry the old-school Keds vibe with a girlier feel, while the cool patterns make them an accessory with the potential to cheer up whole outfits — even your grayest Winter gear. Surely that makes them worth the $62-$75? Slip into your own pair right now; that's right, there's no waiting game till Spring — select styles are available now in stores and online with the rest rolling out next month. Click on for a glimpse of every style — and if you're in need of a little retail therapy, there's no time like the present to start shopping.

Valentine's Day (just in case you haven't been counting) is only 19 days away, which means you've got just a couple of weeks to nail down your perfect outfit. In our world, that means we're already scouring the racks to come up with the sweetest, prettiest, and, well, sexiest dresses to ensure we're appropriately outfitted for the festivities (even if that means hanging at home with our girlfriends and a bottle of wine). If you've got a big date in the works, look no further. This selection is stocked with dresses guaranteed to drop jaws and turn heads, and if you're looking for something a little more modest, we've also included a range of fit-and-flares and adorable prints. In short, no matter what Valentine's Day means for you, there's a dress here for every girl and every kind of celebration — the kind you'll wear well after Feb. 14, too.

If there's one thing we can count on Madewell for (aside from great denim), it's styling cues that are as easy as they are incredibly cool. Case in point: the brand's latest holiday lookbook, which supplies the festive styler and easygoing girl alike with plenty of party-outfit fodder. We're talking polka dots made chic and kelly-green skinnies with leopard skimmers here . . . the kind of quirk and playfulness you've come to expect from Madewell with a refreshingly grown-up, perfect-for-any-holiday-setting twist. We know how it goes, too. You start your December motivated and energized on the fashion front, and by the second week in, the drive to change up your cocktail dress M.O. has waned. That's why we couldn't have asked for a better boost of inspiration than this one. Inside, you'll find just what you need to get those styling wheels turning again. The requirements? A little bit of sparkle, something printed, and a great no-frills blazer. See our quick takeaway tips below, then click through for 12 ways to punch up your holiday style A-game.

• The sparkle-and-shine treatment doesn't have to be over the top, as evidenced by this green denim look. If you temper the sequined statement with, say, even bolder complements (hello, bright hues and leopard-printed skimmers), you don't run the risk of being overtaken by eye-catching embellishments.
• Polka dots can be made refined with some help from one classic navy-blue blazer and white pumps. The juxtaposition of whimsical print and tailored pieces works solely based on the strategic placement of the playful and the poised. Because you have a no-fail staple to offset the girlie polka dots, you can take your look from youthful to night out instantly.
• We love the idea of print on print (always), but what really stood out to us in this tougher take on the trend was the cropped trouser. Done up in a jacquard, printed, or brocade finish, these flashier pants can do all the outfit talking.

Herein lies your first look at Madewell's Spring '13 lineup, fresh from our visit to J.Crew headquarters. Disclaimer: there's a very likely chance you'll fall in love with much (read: all) of the collection. And while there are some immediate layering takeaways to be had, remember these pieces aren't actually available until next Spring. Now, onto what really matters, and that has everything to do with the brand's perennial cool-girl vibe.

Defined by its core supply of vintage-y denim shirts, printed denim skinny jeans, and one patchwork-style Canadian tuxedo, Madewell is sticking to what it does best. Then, with a much girlier flourish than usual, you'll see lighter floral prints mixed with textured white slip dresses, brightly colored lace sets layered over denim button-ups, softer plaids toughened up with camouflage outerwear, and enough ladylike skimmer flats to give you that classic Audrey Hepburn edge. Worry not stripes lovers, there are wide-set iterations, nautical-inspired versions, and one rendition that makes us instantly think of the chicest Parisian style setter, too. Keep in mind — the styled layering here can be utilized now. Textured sweaters paired with white dresses give you Winter white in one go, blazers styled with a blouse-and-tee combo are a must, and dresses over pants are officially worth trying. Got all that? Click on.