
>> The way that director RJ Cutler cut his new trailer for The September Issue, which covers the making of Vogue's September 2007 issue — its biggest ever — makes it like a real-life Devil Wears Prada. In this two and a half minute montage alone, Anna Wintour is revered and feared enough to carry us until movie's country-wide Sept. 11 release date. No sooner than Thakoon Panichgul proclaims "Anna is like Madonna," the editor herself is telling a disappointed-looking Oscar de la Renta at a runthrough, "I personally would not put this one in the show, the others things you've shown us are more exciting." She scolds Mario Testino about his September 2007 cover mockups with Sienna Miller: "This type seems so large and pretentious, it looks like it's for blind people." And even Karl Lagerfeld looks nervous as Anna inspects a new Chanel piece, eventually proclaiming, "It's gorgeous."
Among her own staff, Anna is just as blunt — of one mockup: "She looks pregnant." Grace Coddington excitedly holds up a neon pink and black Fall 2007 Comme des Garcons jacket from a rack for Anna: "Look!" Not missing half a beat, Anna smiles: "No." And in a meeting with stylist Edward Enninful, she looks at his work for the magazine and declares: "Where's the glamour? It's Vogue, okay? Please, let's lift it." No wonder the movie is inspiring bootleg viewing parties among editors — and Anna to supposedly have her underlings monitor the movie's Facebook page for her.


>> ON THE CAMPAIGN TRAIL —As rumored, Emma Watson was photographed near Burberry's new London headquarters by Mario Testino for the brand's Fall 2009 campaign. The campaign highlights the label's British heritage with a peek of the River Thames, which Christopher Bailey calls a "wonderfully historic part of London," in one ad, and reiterates the heritage with the choice of British actress Watson. The decision to use Watson does, however, represent a shift in casting for the brand, from featuring models — in the past Eden Clark, Lily Donaldson, Agyness Deyn — to a celebrity. [

>> After weeks of speculation,
>> ON THE CAMPAIGN TRAIL —A number of designers are sticking to what works for the Fall 2009 ad campaigns, and Donatella
>> INSIDER WIRE —Yesterday,

>> In a game of