max mara

Poll

It's All About Statement Dresses at the Whitney Art Party

The Whitney Museum's annual Art Party in NYC always attracts the crème de la crème of the fashion world — case in point: this style set from last night's festivities.

The Whitney Museum's annual Art Party in NYC always attracts the crème de la crème of the fashion world — case in point: this style set from last night's festivities. Olivia Wilde and Lake Bell coordinated in their green printed dresses, though Olivia's Max Mara number was flowy and Lake opted for something more formfitting. Olivia added a chunky gold-and-black House of Lavande Vintage necklace, Iwona Ludyga drop earrings, and Stuart Weitzman black strappy sandals, while Lake carried a simple black clutch and wore black slingback booties. Jourdan Dunn took a different approach entirely, stepping out in a fashion-forward white Alexander Wang dress from the designer's Spring 2013 line and matching white platform pumps. All three ladies went with statement dresses, but which one gets your vote?

fashion week

Max Mara Fall 2013

Comfort and warmth seemed to be the bywords at Laura Lusuardi's Fall 2013 show for Max Mara, which opened on Thursday with a series of looks layered underneath voluminous, cuddly outerwear.
Max Mara Review | Fashion Week Fall 2013

Comfort and warmth seemed to be the bywords at Laura Lusuardi's Fall 2013 show for Max Mara, which opened on Thursday with a series of looks layered underneath voluminous, cuddly outerwear.

Lusuardi stuck to a well-edited color palette of camel, brown, mustard, gray, and black for this outing, and put extra focus on round-shouldered coats and jackets. Blazers and topcoats with pushed-up sleeves sat on top of oversize cardigans, wide-leg trousers, or silk windbreakers. (For added ease of movement, the models all wore sneakers made from suede and python.) Just a few pieces of knitwear, like a brown sweater with fur sleeves and a yellow-and-brown striped dress with leather accents on the shoulders, made it down the runway exposed to the open air, but by and large, the coat reigned supreme here. It's an emphasis that makes sense: Max Mara's outerwear is among its bestselling categories. But this show was as much about ease and pleasure as it was about commerce.

Shopping

Kate Middleton Shows Off Baby Bump in a Curve-Hugging Max Mara Dress

Kate Middleton returned to her royal duties today, and consequently, supplied us with some shape-enhancing styling cues worth following, pregnant or not.

Kate Middleton returned to her royal duties today, and consequently, supplied us with some shape-enhancing styling cues worth following, pregnant or not. The Duchess of Cambridge stepped out in a gray-and-white printed Max Mara Studio wrap dress, which hugged — and highlighted — her growing baby bump, then accessorized with her go-to black pumps and an Asprey 167 Button Pendant necklace. She also took care to wear a gray slip underneath; whether it was shapewear or a more precautionary layer to make sure the dress is modest enough, it certainly provided a demure neckline.

The figure-flattering sheath cut right at the top of her waist, drawing your eye to her bump, but it also manages to cinch (and emphasize) the slimmer parts of her silhouette, too. Translation: the wrap dress hugs in all the right places, creates feminine curves, and attracts attention to the most flattering parts of your body. For all intents and purposes, you really don't need to be expecting to incur a similar wrap-dress effect. It's sexy, sophisticated, and like Kate Middleton showed, it's perfect for a polished daytime look. And if we can guess anything by Kate's influence on retail sales, we foresee a serious spike in wrap-dress sales after her first post-babymoon appearance. The exact Max Mara Studio dress is sold out (she actually bought it on sale from Matches), but we think this classic graphic-print Diane von Furstenberg version is a great alternative.

More pictures of Kate Middleton's pregnancy style here!

Celebrity Style

Add Kate Middleton's Ladylike Beige Coat to Your Winter Mix!

Kate Middleton was polished perfection working this beige bow-accent Max Mara coat ($1,497) on an official visit to the Guildhall in England.

Kate Middleton was polished perfection working this beige bow-accent Max Mara coat ($1,497) on an official visit to the Guildhall in England. The duchess has mastered the prim and proper style of English royalty, and her latest look is right on point. Kate's ladylike topper is perfect for the holiday season and beyond, so shop her exact coat now to pair with everything from dresses to denim, or cinch this funnel-neck Aspesi coat ($508) with this Amantes Amentes bow belt ($54, originally $90) to nail her majestic style on a budget. If you love her entire look, shop similar pieces at FabSugar.

Celebrity Style

Kate Middleton Proves a Ladylike Coat Is a Winter Must Have

Kate Middleton is the epitome of ladylike beauty, and her most recent appearance at King's Cross station in London showed us how we can easily emote the same feminine feel with just one statement piece.

Kate Middleton is the epitome of ladylike beauty, and her most recent appearance at King's Cross station in London showed us how we can easily emote the same feminine feel with just one statement piece. The key takeaway from this look is her light-blush Max Mara belted coat. Wearing such a light hue in the wintertime might not be a natural instinct, but notice how such a statement piece can add a polished contrast to dark accompaniments. Here, Kate finishes off her ensemble with suede L.K. Bennett ankle boots, a leopard-print dress peaking underneath, tights, and a black satin clutch. This look is perfect for the office or dinner out, and if you're more inclined to a more casual twist, try pairing a blush-hued coat with sleek trousers and metallic loafers for an equally chic off-duty look. Inspired? Shop Kate's exact coat are more ladylike inspired items below.

parties

Watch: Lauren Remington Platt, Byrdie Bell, and More Celebrate Max Mara's Rome Store

What better way to celebrate a new store than with a glittering cocktail party?

What better way to celebrate a new store than with a glittering cocktail party? After renovating its flagship on Rome's Via Condotti, Max Mara reopened its doors last week and gave an intimate gathering of guests a look inside. The new store includes pieces from Max Mara's Sportmax and Weekend lines and has dedicated areas for bags, shoes, and clothing.

A range of boldfaced names, including actress Katy Saunders (at left), Lauren Remington Platt, Byrdie Bell, Ginevra Elkann, and Cody Horn, attended the party. A glimpse at the evening in the exclusive video below.

fashion week

Max Mara Spring 2013

Exaggerated shoulder silhouettes, exotic prints, and a military-inspired palette?

Exaggerated shoulder silhouettes, exotic prints, and a military-inspired palette? This can only mean one thing. Max Mara has taken us on an Out of Africa safari ride back to the power-suit '80s, and we're feeling the funkier interpretation of utilitarian wares. Sure, the draped trench-like blouses — in the silkiest shades of olive green and khaki brown — struck a must-wear chord, but right now, we've only got eyes for one piece. Meet our new obsession: the printed, oversized coat dress. Jump right into Max Mara's latest collection now, and come back soon for our full review.

fashion week

Max Mara Spring 2013

Laura Lusuardi dispensed with this season's prevailing pastels and used leopard, plaid, khaki, and olive in her safari-themed Spring 2013 collection for Max Mara.
Max Mara Spring 2013 | Runway

Laura Lusuardi dispensed with this season's prevailing pastels and used leopard, plaid, khaki, and olive in her safari-themed Spring 2013 collection for Max Mara. The direction was obvious as soon as the first model came down the runway in a tone-on-tone khaki jacket with epaulets and plenty of pockets. Have pockets, will travel.

The journey continued with a variety of similarly militaristic looks (the multipocketed shirts continued, on occasion appearing in a cornflower-blue color that broke up the khaki and green well), but eventually spilled into ensembles that mixed prints: leopard mixed with plaid and with florals. Those materials appeared in alternating panels on skirts and in different sections of one wild trench coat. Just the sort of clothing the Max Mara woman will be hunting for come Spring.

max mara

Nina Dobrev and Max Mara Toast Face of the Future Chloe Moretz

Nina Dobrev joined stars like The Hunger Games' Amandla Stenberg last night in LA to toast Chloe Moretz.

Nina Dobrev joined stars like The Hunger Games' Amandla Stenberg last night in LA to toast Chloe Moretz. Chloe was honored as the 2012 Women in Film Face of the Future at a cocktail party hosted by Max Mara. Jennifer Morrison, Olivia Munn, and Rachael Leigh Cook also made the scene. Chloe's roles in movies like Kick-Ass and Hugo have made her one of Hollywood's leading young actresses, and last night's party celebrated her status as an up-and-coming star.

Chloe returned to the States for the soiree following a recent trip to South Korea, while Nina was back in LA after a romantic getaway with her boyfriend and The Vampire Diaries costar Ian Somerhalder. The duo took off to Paris, a favorite destination of theirs, shortly after the season finale of their CW series. The last time Ian and Nina vacationed in France in 2011, they even brought along their mothers.

Celebrity Style

Found! Chloë Moretz's Sleek Max Mara "Hollywood" Bag

We'd like to think that Chloë Moretz's signature brand of "kick-ass" acting is what steals the show — and it does — but this time around, it's her undeniably cool beige tote that's got us talking.


We'd like to think that Chloë Moretz's signature brand of "kick-ass" acting is what steals the show — and it does — but this time around, it's her undeniably cool beige tote that's got us talking. As Max Mara's newly crowned Women in Film Face of the Future, we first spotted her with the Max Mara Hollywood bag at the Sportmax Fall 2012 runway show in Milan last week, and then again as she deplaned at LAX. It's the perfect combination of sophisticated arm candy and youthful quirk; just look to the sleek boxy shape and luxe calf-hair detail for proof. Although the hot It bag isn't on the market yet, you can shop similar styles to mimic its cool factor now. And while we wait patiently for the Hollywood to debut officially, we have to wonder — will we be seeing Chloë's face on a Max Mara campaign in the near future?