maxmara

Milan Fashion Week

2011 Fall Milan Fashion Week: MaxMara

Sleek and minimal country coziness was the theme at MaxMara.
Fall 2011 Milan Fashion Week: MaxMara

Sleek and minimal country coziness was the theme at MaxMara. Mohair, cashmere, and wool were refined into somewhat futuristic, minimalist silhouettes and finished with sharp metal buckles; tailored menswear coats made a luxurious reference to the Scottish kilt via fur skirts, and by the end, good old-fashioned tartan was reshaped into slim silhouettes and given luxurious beading. The mostly cool color palette — Winter white, blush, gray — gave the collection a Winter wonderland allure. While the clothes were ultra chic and sophisticated, the textiles made it ultra wearable. Who wouldn't want to spend a day in a mohair sweater and knit maxi skirt?

  • Trends: Minimalism, knitwear, futuristic, tartan, cutouts, sheer.
  • Colors: Winter white, blush, camel, mauve, black, cream, gray.
  • Key Looks: The blush mohair coat over camel turtleneck and knit leggings was particularly delicious.
  • Accessories: Ponyhair oxfords and satin pumps.
  • Who Would Wear It: Women who crave modern simplicity and appreciate luxurious fabrics.
Kelly Osbourne

Link Time: The Best-Dressed Celebrities at London Fashion Week

Liv Tyler

Feast on More Fabulous Fall '10 Ads

All of Fall's ad campaigns are trickling in and prepping us for the upcoming season.
2010 Fall Ads: Valentino, G-Star Raw, Leon Max, MaxMara

All of Fall's ad campaigns are trickling in and prepping us for the upcoming season. Here is another bunch to jot in your memory. This first action-packed one is by Bottega Veneta. It's dark, sexy, and entirely different from Fall '09. Enter for Fall imagery by G-Star Raw, Hermes, Valentino, Marc by Marc Jacobs, and more.

Interview with Zoe Saldana: MaxMara "Face of the Future"

Zoe Saldana chats with FabTV about the award she'll be receiving at L.A.'s Women in Film Crystal & Lucy gala - sponsored by MaxMara - as well as the close ties between fashion and Hollywood.

Zoe Saldana chats with FabTV about the award she'll be receiving at L.A.'s Women in Film Crystal & Lucy gala - sponsored by MaxMara - as well as the close ties between fashion and Hollywood. Hear Saldana gush about MaxMara's dedication to the arts at Milan Fashion Week in the video.

Models

Girls on Film: Raquel Zimmermann, W Magazine, February '10

For its February issue, W magazine and photog Mario Sorrenti took us to sunny Marfa, TX, for an editorial dubbed "Field of Dreams."
Raquel  Zimmermann in W Magazine 2010 February Editorial

For its February issue, W magazine and photog Mario Sorrenti took us to sunny Marfa, TX, for an editorial dubbed "Field of Dreams." The badass blonde in focus is none other than Raquel Zimmermann. Here she is wearing desert-hued knits, toffee-tinted leather shorts, fringe skirts, hot shorts, and a ton of modern white from the likes of Yves Saint Laurent, MaxMara, and Fendi. These elements, mixed in with the startling blue skies and honey-coated grass make for the ultimate urban setting. Modern makeup, bold jewels, and an amazing pair of woven peep-toe boots temper the serene surrounding. Mix that in with Raquel's stealth stature and electric blue eyes, and you have a white-hot paradise.



Photo courtesy of W magazine

coat dress

MaxMara's Coat Dress For Spring 2009

MaxMara, who showed quite a colorful collection this Spring 09, did more of what we've glimpsed prior to this season and hoped would gain momentum: namely, the blazer cum dress, the coat dress, or, the power suit for girls who hate wearing trousers.

MaxMara, who showed quite a colorful collection this Spring 09, did more of what we've glimpsed prior to this season and hoped would gain momentum: namely, the blazer cum dress, the coat dress, or, the power suit for girls who hate wearing trousers. In the MaxMara show it cropped up sleeveless and black and in a black and white check that would take a girl from Fall to Spring quite nicely. It is a trend for women who like showing off a little leg, or who will only go 'mini' under the most serious circumstances. If the dress actually opens up, well, that just seals the deal for us. Wearing a super sized blazer with a cotton t-shirt and jeans would also come in handy on days when your wardrobe just doesn't seem to fit. 

To see our gallery of the Spring 2009 MaxMara collection, which showed as part of Milan Fashion Week, click here

maxmara

Two Sets Forward, One Step Back for Aquilano and Rimondi

Fashion loves the "one to watch" story, a boon to young designers struggling to showcase their wares to the often callous and entitled editorial class.

Fashion loves the "one to watch" story, a boon to young designers struggling to showcase their wares to the often callous and entitled editorial class. It is the great irony of the fashion hierarchy that even as we pretend to nuture the new we too often ignore it in favor of more palatably established older lines. And yet season in and season out each Fashion Week lays claim to a hyped designer such that we may sacrifice them on the alter of the new. It isn't that fashion cares per say about the new designer, its just about giving good face.

And so Milan's duo to watch has been Tommaso Aquilano and Roberto Rimondi, despite not being so "new" as Rimondi has 20 years at MaxMara, but certainly because of their first collection at Gianfranco Ferre after the legendary architect and designer's death. And while said collection was generally positively received, it said little about their personal design, a subject of much interest about the shuttering of their equally "one to watch" line 6267. Production and textile junkies would do well to note that 6267 was produced by Castor srl, a production house run Picozzi family known for their luxury production and product development.

The duo has emerged with their own self titled line, free of any ties to Castor (and pity the poor house as 6267 was one of their better selling clients) on top of their work at Ferre. And yet one can't help but feel they are stretched too thin. The line looked beautiful, and we have little doubt the quality is stellar given their background, but palazzo pants, fringed coats, Lurex and lots of gaudy dresses didn't give us much of a chance to learn about the real philosphy behind the duo. The entire collction felt overstyled as baubles, bangles and even a Fez competed for our attention. We hope that this pair can refocus itself so we can learn something about this creative pair.

Fashion Flash

Fab Flash: Ginnifer Goodwin Honored by MaxMara, Future Face of Gap

Fashion has officially welcomed Ginnifer Goodwin.

Fashion has officially welcomed Ginnifer Goodwin. She sat front row at Valentino in February, attended a showing of a Prada film in March, and now MaxMara has chosen to name her their "Women in Film Face of the Future" award — an award that went to Emily Blunt last year.

While we're at it, Ginnifer is also said to be one of Gap's Fall ad campaign faces. The girl is well on her way to being fashion gold!


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