This year, we saw celebs, major designers, and favorite labels hitting department stores and chains in the form of fashionable collaborations. Among the standouts of 2010, Madonna brought her Material Girl to Macy's, Mulberry's classic handbags headed to Target, and Alexa Chung created a signature style line for Madewell. But that was hardly the end of it; closing out the year, Valentino brought its femme confections to Gap, and Lanvin for H&M took the fashion world by storm. Each crush-worthy collab delivered new looks to love, but it's time to cast your vote for the one that made you go gaga — what's the best fashion collaboration of the year?
Ever since word got out that British bag guru Mulberry was teaming up with Target, we've been anticipating its launch. As of this Sunday, the wait is over! But before we drop any cash, shall we get a good look at the selection? Totes, satchels, crossbody bags, hot pink leopard, patent details, and the signature turnlock are all a part of the fun. I don't know about you, but the cutie crossbody bags, retailing for $30, have Fab written all over them!
>> Last night saw crowds on New York's West Side craning their necks in awe while Target's twenty-minute-long Kaleidoscopic Fashion Spectacular took place. The mass retailer rented out 155 rooms — the entire south side of the Standard Hotel — and took advantage of the building's floor-to-ceiling glass, illuminating the windows to reveal 66 dancers performing a choreographed dance. The light show and dance sequences portrayed everything from a growing green vine, to lightning and rain, to a tie-dyed rainbow of colors before finally ending to applause in a red Target bullseye.
Among the audience were Prabal Gurung, Richard Chai, Georgina Chapman, who is due with her first child any day now (and still plans to be at Fashion Week), and reportedly Phoebe Philo. Target is clearly working on upping its image — and last night's display seemed a success, based on the enthusiastic audience reaction. It's also partnering with Gilt Groupe for the first time, allowing its collaboration with Mulberry (see images here), which doesn't hit Target stores until Oct. 12, to be sold on Gilt tomorrow, Aug. 20, in limited quantities.
A video of last night's light show, below.
We've always adored Target — thanks to its chic on the cheap design collaborations with designers like Zac Posen, Rodarte, and Cynthia Vincent. Next up, the designer behind Alexa Chung's famed namesake bag will launch a design collaboration with the chain set to hit stores and online Oct. 10 through Dec. 24. Just in time for our Holiday shopping!