Fashion and technology are already familiar bedfellows (as seen on the latest season of Project Runway), and just in time for Wedding Season, the bridal industry is getting in on the fun.
by POPSUGAR Tech
Fashion and technology are already familiar bedfellows (as seen on the latest season of Project Runway), and just in time for Wedding Season, the bridal industry is getting in on the fun. Choosing a wedding dress can be one of the happiest moments in a woman's life, but it can also be one of the most stressful. Especially if the bride doesn't know what she wants. Yesterday, I got a chance to peek at Priscilla of Boston and HP's new partnership, which will make choosing a bridal gown much easier, if not a bit more fun for us geeks.
The newest Priscilla of Boston store in San Jose, California, is boasting an army of HP TouchSmart screens along with a specialty application that when paired, bring their entire collection to your fingertips — allowing you to narrow down your gown choices by price, silhouette, and fabric, while still letting you browse through hundreds of dresses and check out runway videos with just a swipe of your finger.
One of the best ways Priscilla of Boston is utilizing this technology is for the bridesmaids — bringing in a group of picky gals can wreak havoc on an appointment if they can't agree on the cut and color of their dresses. But the TouchSmart screens let the entire group browse and choose colors, while seeing the transformation take place in front of their eyes. Hear more about the application, and see it in action when you read more
If you're shopping for a wedding dress and don't want to pick through last season's leftovers at a sample sale, fight the crowds during a trunk show, or can't make it into a high-end bridal salon and play with computers while you shop, you can still be on top of the bridal game by checking out the latest styles as they come down the runway (without ever leaving your couch). The Knot is giving you a front row seat during bridal fashion week (yes, there is such a thing), with live streaming action from three major bridal designers: Carolina Herrera, Priscilla of Boston, and Oscar de la Renta. 
