Although it's not the easiest thing to admit, many women find one breast to be slightly bigger than the other. Finally, a bra that addresses that problem: Fruit of the Loom Perfect Pair Bra ($5 per cup). The idea is to mix and match cups according to your needs. There are a variety of colors to choose from. Once you find the perfect duo, snap the right-sized cups together at the front, hook the backs, and go go go.
Cynthia Rowley has a jam-packed agenda these days. She's surfing with Roxy, making bridesmaids chic, and now she's adding underwear to her repertoire. SLIM by Cynthia Rowley launches this Fall and combines elements of shapewear and lingerie. Love the color combos and colorblock element. Somehow I predict this fashion-forward line will further energize the shapewear market!
To see a few more pieces, read more
Blame it on celebrities and their Spanx, Lady Gaga's corsets, or Mad Men—but shapewear is officially back as a wardrobe basic. Thankfully, Cynthia Rowley is designing a collection of body sculpting undergarments that don't look like your granny's girdles. Called Slim by Cynthia Rowley, the new collection of high-waisted bikinis, body-hugging slips, and minimizing bras are color-blocked in nude with turquoise or black with gray and look nothing like those other flesh-toned biker shorts. Slim by Cynthia Rowley will be in stores this summer and retail for $118 to $226.
WWD recently reported celebrities have energized the shapewear market. How so? By wearing underwear as outerwear! To prove it, annual sales of shapewear grew 10.6 percent from March '09 to February '10. Wow. You know who the trendsetters are: Madonna, Lady Gaga, Rihanna, Katy Perry, Dita Von Teese, and so on. Proceed to see them, and more, rocking this risque trend.
Shapewear is useful, but let's face it: It's not something you want to flash your date 'cause it ain't pretty. Bubbles Bodywear has a whole collection of butt-lifters, tummy-suckers, thigh-slimmers, and breast-lifters that are hilarious, like this Pick-Me-Up Max-Compression Brief ($55). The huge pads help give shape to the bum, but they also make us laugh. There's plenty more where that came from — even a few pieces for men! — so get ready for a good time.
The OverBra is the new shapewear idea that shapes your bust and accentuates your cleavage. Think of it as a vest for your bra — only it's not meant to be seen. It comes in four styles — original, midriff, longline, slip — and each does a slightly different task. The original, pictured below, is mainly to flatten back bulges and enhance cleavage. The midriff takes care of tummy creases, the longline is good for tummy and hip coverage, and the slip is perfect for under dresses. Since it's a brand-new concept, it's slightly confusing; check out the how to wear it section then see where to buy it. Intrigued or insane?
Get ready to taste the delicious "Dessert of Shapewear" — Spanx's Haute Contour collection. Sara Blakely, founder of Spanx, felt bringing fashion to shapewear was the next step for her brand. Thus, was born a collection of beautiful shapewear that incorporates lace, scallops, mesh, and sheer fabrics. Now, it won't be embarrassing if your Spanx happen to show. Actually, some of the Haute Contour pieces, like the Couture Camisole ($198), worn by the model, are meant to show. Gwyneth Paltrow already got some; now it's your turn.
To see more from Spanx's Haute Contour collection, read more
Take your pick from the unbelievable underwear (left), which sucks in bulges; the sensational shaper, which minimizes your waistline; and the fabulous footless, which makes you look slimmer in the thigh area. As far as I'm concerned, any product that makes me look more streamlined is A-OK!